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You don’t answer your phone so why do you think your customers will?

When you see an unknown number calling in, what do you do? Let it go to voicemail and check it later Let it go to voicemail and check it never Keep your voicemail box maxed out so no one can ...
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The Neglected Website Is Soon Forgotten

You invested in a beautiful website, integrating solid search engine optimization and great quality, original page content.  Your search rankings were great for a while and brought in lots of visitors.  But competitors moved in and stole your rankings.  How? ...
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SEO Snake Oil and Squirrel Tail Nuggets

Hey, have you heard this one yet? "GUARANTEED Top Keyword Placement in the largest Search Engines" It's a claim very similar to that of the snake oil salesmen who would sell elixirs guaranteed to cure everything from baldness to arthritis ...
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Don’t Believe The Hype: SEO Is Here To Stay

At Digital Caffeine we receive near-daily inquiries from concerned business leaders, web designers and fellow search marketing strategists.  It seems some folks have been led to believe the latest Google update apocalypse has stripped away keyword data and this has ...
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5 Top Reasons You Need a LinkedIn Company Page Now

I know what you’re thinking- ohmygosh - not ANOTHER social media thing I have to do.  Facebook, Twitter, Google+ … and now I need to manage a LinkedIn Page for my company? I just don’t have the time. Here’s the ...
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Why Social Media Is Not Field of Dreams

Social media is like teen sex. Everyone wants to do it. No one actually knows how. When finally done, there is surprise it’s not better. -Avinash Kaushik There are over 7,938,235 articles on social media. And none captures it better ...
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A Landing Page Picture Is Worth a Thousand Conversions

Would you rather spend 300% more on your Adwords budget or change the picture on your landing page to get the same number of conversions? ...
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