OUR SERVICES

If it delivers leads, customers, or sales for you in a measurable way, then we probably do it. Here are the services we offer:

Google Ads (formerly known as Google Adwords)​

When a potential customer needs something you provide, they usually first search for it in Google. Whether or not they call you depends largely on how high your business shows up in those search results. We are experts in making sure that your business shows up high on the list.

We combine Google’s artificial intelligence with our human intelligence to target the right audience with the right message at the right time. We do this on all Google’s services including:

  • Paid Search. These are the search results that are at the very top of the list.
  • Remarketing. These are those ads you’ll see on one site that seem to know about the products and services you’ve been searching/shopping for. So, if someone searched for a product or service that you provide, but didn’t “seal the deal” you can tell Google to remind them with ads on other sites. It works.
  • Google Display Network (GDN). This targets users with an image who have not yet had the pleasure of going to your site but will be the most receptive to seeing your ads. (Note: You needn’t have an actual ad–we and Google will create them for you).
  • Youtube. A subsidiary of Google, YouTube ads can be very effective, especially for branding and awareness campaigns.

You can read more about Google Ads here.

Microsoft Advertising (formerly know as Bing)

Bing works in much the same way as Google, though the audience is not as large, and it tends to skew a bit older. Plus, because LinkedIn is also owned by Microsoft, Bing can take advantage of targeting some Linkedin audiences.

Facebook Advertising

There is still some confusion about what Facebook ads are and aren’t. To be clear, they aren’t social posts. They are a totally different digital animal. You can read more about that here.  As with Google, we take full advantage of Facebook’s artificial intelligence, and their massive database of user information, and combine it with our human intelligence. This allows us to:

  • Target your best customers
  • Create Look-a-like audiences. These are lists of prospective customers who match the demographics and behaviors of your current customers.