The first image on the right is an example of a Facebook Post. Facebook Posts are little updates you create on your business page which display in the timeline of your account. These posts will only be shared with people who “like” your page–and only about 2% of those people will actually see those posts. Posting does not cost anything. You can, however, boost the post by paying a few extra dollars for more people to see the post. Because money is involved, people sometimes confuse boosted posts with ads. Don’t do that. Boosted posts are simply the same posts viewed by some more people. They do not have any of the control, options and targeting that paid Facebook ads have.