How Are Your Employees Describing Your Company on LinkedIn?
Do you ever look at what your employees are posting on LinkedIn? Do you know what their LinkedIn profiles look like? That may sound like you’re “stalking” them, but as a business owner, it’s important to see how your employees are representing your company online.
For example, one employee might post occasionally about the interesting nature of their work and how they like being part of an innovative team, while another employee may post things like “what a stressful week it’s been”. Whether you like it or not, how your employees describe their work experience on LinkedIn is a reflection of your company, and to some extent, your management team.
In addition, connections in your employees’ LinkedIn networks could be future customers or employees. If one of your employees’ profiles simply has the name of your company and how long they’ve worked there, how can anyone in their networks know that your company’s product could be the ideal solution for their problems or the ideal work environment for their career?
What Should Be on Your LinkedIn Checklist?
It’s important to have a frame of reference before checking out your employees’ LinkedIn profiles. Here’s what you should be thinking about:
Evaluate Your Own LinkedIn Page First
- Does your company have a LinkedIn page? If not, you need to get one ASAP. A professional-looking LinkedIn company page goes a long way toward establishing your company’s credibility. If you don’t have one or your current page is out of date, it sends the wrong message.
- Does your company’s LinkedIn page clearly explain what your company does and what you do as the owner? Lead by example. The words you use should make people feel like it’s a great place to work.
- Does your personal LinkedIn profile link to your company page? If it doesn’t, you’ll see the generic graphic show up (see below).
How Are Your Employees Representing Your Business?
- Once you’ve refined how your LinkedIn page represents your company, check to see if your employees are representing it the same way. If they aren’t, you’re losing out on business or future employees that can come from their networks.
- Speaking of networks, are your employees liking, commenting, and sharing on company posts? Do they even know when those come out? Have you ever asked them? The more likes and comments your company’s posts get within the first two hours greatly enhances the post’s ability to be picked up by the LinkedIn algorithm. You shouldn’t be the only person on your team who is advocating for your company, and it says a lot about how engaged your employees are within your company if they interact with your LinkedIn posts.
Use LinkedIn to Get More Business
In the digital age, capturing someone’s attention is getting increasingly difficult. It’s important how you represent yourself and your business online. At first glance, a potential customer should be able to quickly look at your profile and understand what your business does. In addition, because a potential customer may land on one of your employees’ profiles first, their profiles should be clear too. It’s all about having a consistent brand message so that no matter where your customers are coming from, they will be able to understand what your business does, and hopefully turn into your next lead. Encourage your employees to follow your company’s posts on LinkedIn and engage with them because that increases awareness, promotes your business, and helps your company thrive.