Paid search works well for home services companies (e.g. plumbing, HVAC, kitchen renovations, exterminators). If your pipes burst, you’re going to Google “emergency plumber near me”. And if you own a plumbing business and it is not on the first page, ideally at the top with the paid search ads, you are not going to be getting that business. If you own a home service company who want to show up where your customers are searching, we’re just what you’re searching for.