Buy a five million dollar Super Bowl commercial and who knows if you will ever make that money back. With paid search, however, you can see how much you’re making (or losing) as long as someone is paying attention to your campaigns. If you add some deep analysis on top of that, you can even see how efficient your campaigns are and how you can improve. Digital Caffeine can help you with all of this and explain it, simply and clearly, to you every step of the way.

Advertising in traditional media is expensive and risky. You can spend hundreds of thousands–or even millions–of dollars without knowing whether or not you’re getting results and driving business to your company. With paid search, however, you are able to see how your ads are performing, provided your campaigns are being managed by a professional who clearly explains what is going on. And when you add some deep analysis into the mix, you will have terrific insight into how effective your campaigns are, and how they can be even more effective in growing your business. Our Caffeinators are experts at this, and we partner with you every step of the way.

Here’s how we will help your business:

  • We first determine if paid search is even a good idea for you.
  • We analyze your business, the competitive environment and your current digital advertising campaigns to determine what type of results you can expect.
  • We show you what tactics work to attract new customers so that you can incorporate them into other areas of your business.
  • We walk you through the process step-by-step.
  • We explain the (sometimes addicting) ways you can keep an eye on the performance of your campaigns.
  • We answer your questions in jargon-free English.

First Things First: How strong is your digital advertising right now?

Think of your last digital campaign. On a scale of 1-10, how would you rank its performance? The only thing worse than a low score is not even knowing what the score is. If you’re spending all that money, you need to know what you’re getting for it. Our consultants will conduct a complimentary top-level audit of your current campaign.

What goes into managing a search campaign

In order for a campaign to drive the results that will grow your business, it needs attention,   nurturing and lots of testing. Our services include:

  • Daily monitoring and adjustments to enhance campaign performance.
  • Optimizing keywords, text ads, display ads, and landing pages.
  • Continued insights and recommendations for improved results.
  • Weekly reporting of key metrics with clear and concise analysis.