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If you can’t measure it, you can’t improve it.
How do you know if anyone read your $180,000 ad in Oprah Magazine? And even if they did, how do you know it made them buy your product? As data geeks, we understand how frustrating this can be.
We’re a competitive bunch. And we love to see how much the changes we make in our campaigns increase the calls and customers for our clients. That’s why we focus on tactics we can measure– like: Google Adwords, Bing, and Facebook Advertising and use Call Tracking Metrics. We know you can’t be great at everything. So instead of being sorta good on all types of marketing, we’d rather be Masters of our Digital Advertising Domain.
|Susan Kim: Chief Caffeinator Creative Director, Owner|
Susan’s background in advertising goes back so far, it was before The Internets. She started as a copywriter at W.B Doner. Eventually, she went to the digital side where she worked as a creative director for two startups and AOL’s advertising.com. When not adding buzz to Digital Caffeine clients’ campaigns, she’s training for her next triathlon.
Favorite Caffeinated Beverage: Coca-Cola. Not diet. Ever.