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If you can’t measure it, you can’t improve it.
How do you know if anyone read your $180,000 ad in Oprah Magazine? And even if they did, how do you know it made them buy your product? As data geeks, we understand how frustrating this can be.
We’re a competitive bunch. And we love to see how much the changes we make in our campaigns increase the calls and customers for our clients. That’s why we focus on tactics we can measure– like: Google Adwords, Bing, and Facebook Advertising and use Call Tracking Metrics. We know you can’t be great at everything. So instead of being sorta good on all types of marketing, we’d rather be Masters of our Digital Advertising Domain.
|Susan Kim: Chief Caffeinator Creative Director, Owner|
Susan’s background in advertising goes back so far, it was before The Internets. She started as a copywriter at W.B Doner. Eventually, she went to the digital side where she worked as a creative director for two startups and AOL’s advertising.com. When not adding buzz to Digital Caffeine clients’ campaigns, she’s training for her next triathlon.
Favorite Caffeinated Beverage: Coca-Cola. Not diet. Ever.
|Jon Stroz: Chief Search Caffeinator PPC & Digital Marketing Specialist|
Jon cut his digital teeth in PPC when it was still the Wild Wild West of simply outbidding your competitor to “earn” the top spot. Since then, it has evolved to be part science, part art, and a whole lot of trial and error. When not managing campaigns or playing in Excel, you can often find Jon cooking up a storm, reading some really bad joke books (I mean BAD) or planning his escape to Key West.
Favorite Caffeinated Beverage: Café Con Leche
|Allison Woizeschke: Search Caffeinator PPC & Digital Marketing Specialist|
Allison’s passion for learning and evolving lead her to the digital marketing world. Her digital marketing chapter started as a client of Digital Caffeine where she experienced first hand the importance of tracking, testing, and reporting. She incorporates her love for graphic design and ever-evolving knowledge of digital marketing to create fully developed campaigns within the clients branding. When she is not managing campaigns you will find her catching the latest blockbuster hit, outdoors camping, hiking and kayaking.
Favorite Caffeinated Beverage: Cherry Coke.
|Beverly Bankert: Search Caffeinator Senior Digital Strategist|
Bev’s career started in corporate marketing with Fortune 500 companies, but in 2013 she shifted to the agency side of things to focus on all things digital. She now spends her days (and occasional nights) brainstorming, implementing and testing paid search initiatives on the Google, Bing and Facebook platforms to keep driving in leads and customers for our clients. In her free time, Bev can be found hunting for thrift treasures, baking brioche, checking out the newest local craft brewery and spending time with her menagerie of lovable, but demanding pets… a bunny named Skunk, a cockatiel named Lou, and a 9 year old daughter named Lily!
Favorite Caffeinated Beverage: Seriously strong black coffee.