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If you can’t measure it, you can’t improve it.
Are your ads working? How do you know? How could you make them more effective? How can you grow your business more quickly and efficiently?
Simply put, we are experts at this. It’s what we do, and we are passionate about it. We geek out on digital advertising, and we are obsessed with all the data that it involves.
Our team of digital advertising professionals eats and breathes data, and we are (almost annoyingly) competitive about monitoring and tweaking your ad campaigns to increase the calls to your business, the visits to your site, and the revenue you generate.
We don’t go by “gut feel”–we rely on data. We measure, monitor, tweak, and measure again. By using Google Ads, Bing, Facebook Advertising, and Call Tracking Metrics, we approach your business challenges from an analytical perspective–but with a human touch.
Many agencies not only manage your digital advertising accounts, but also they own them. In this way, they can hold them as a sort of “digital hostage,” making it difficult for you to transition to a new agency. Not with us! You own your advertising accounts, and if you decide to try another agency, hey, we’ll help make that easy for you.
With Digital Caffeine, there’s never any question about how much is being spent on Google Ads or Facebook Advertising because you are able to make the payments directly. The monthly “sticker shock” that happens at other agencies after the “padding” takes place? Yeah, that doesn’t happen here.
Some agencies charge their clients based upon a percentage of their media spend. The more media they buy, the more their clients pay. That only benefits the agency. We charge a fixed monthly management fee and only buy media that delivers results.
Regardless of the size of your business, you will have a dedicated account manager, or “caffeinator”, who will not only learn your business inside and out, but also will stay with you. Too often, our clients tell us about the “revolving account managers” they experienced at other agencies. This does not happen at Digital Caffeine. We are in this with you for the long haul.
|Susan Kim: Chief Caffeinator Creative Director, Owner|
Susan’s background in advertising goes back so far, it was before The Internets. She started as a copywriter at W.B Doner. Eventually, she went to the digital side where she worked as a creative director for two startups and AOL’s advertising.com. When not adding buzz to Digital Caffeine clients’ campaigns, she’s training for her next triathlon.
Favorite Caffeinated Beverage: Coca-Cola. Not diet. Ever.
|Louis Kowalski: Search Caffeinator PPC & Digital Marketing Specialist|
You know the saying "Minnesota Nice"? Well, native Minnesotan, Louis Kowalski personifies that. He's incredibly helpful, friendly, and modest about his accomplishments ("Aw, it was a total team effort.") While he has digital marketing experience across all the platforms, he really crushes it when it comes to Facebook Advertising. He's an international traveler (a perk of working from a digital office) and is currently learning Hungarian.
Favorite Caffeinated Beverage: Classic Coca-Cola
|Allison Woizeschke: Search Caffeinator PPC & Digital Marketing Specialist|
Allison’s passion for learning and evolving lead her to the digital marketing world. Her digital marketing chapter started as a client of Digital Caffeine where she experienced first hand the importance of tracking, testing, and reporting. She incorporates her love for graphic design and ever-evolving knowledge of digital marketing to create fully developed campaigns within the clients branding. When she is not managing campaigns you will find her catching the latest blockbuster hit, outdoors camping, hiking and kayaking.
Favorite Caffeinated Beverage: Cherry Coke.
|Beverly Bankert: Search Caffeinator Senior Digital Strategist|
Bev’s career started in corporate marketing with Fortune 500 companies, but in 2013 she shifted to the agency side of things to focus on all things digital. She now spends her days (and occasional nights) brainstorming, implementing and testing paid search initiatives on the Google, Bing and Facebook platforms to keep driving in leads and customers for our clients. In her free time, Bev can be found hunting for thrift treasures, baking brioche, checking out the newest local craft brewery and spending time with her menagerie of lovable, but demanding pets… a bunny named Skunk, a cockatiel named Lou, and a 9 year old daughter named Lily!
Favorite Caffeinated Beverage: Seriously strong black coffee.