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If you’re looking for measurable results from your advertising, then Paid Search and Facebook Advertising can be your best options. We love these precisely because they are so measurable. In fact, they’re our main focus.
Perhaps, however, you’re already using these and aren’t that thrilled with your results. Plus, you still have a lot of questions about them–like: How can I tell if my PPC campaigns are producing results and not just burning money? Why is it so hard to figure out Google Ad reports? And Why can’t someone explain all this to me so I can actually understand it? It may seem easier to just forget the whole thing and grab a cold fizzy drink.
At Digital Caffeine, we get that. So despite our love of geeking out paid search details, we try to explain everything we do so our moms (or CEOs or interns) can clearly understand us. Here’s what we focus on:
Are you looking for the phone to ring with requests for appointments? Users to buy your products? Then that’s exactly what we will measure. And we will show you exactly how much you are paying to get each call (sometimes called a lead or conversion) and each sale.
There are three reasons people use confusing industry jargon around people that aren’t in the same industry.
When you work with an agency, you are trusting them to spend your money wisely and honestly. That’s why we follow all these transparent practices. If your agency isn’t, that’s a big red flag.
YOU OWN ALL OF YOUR ADVERTISING ACCOUNTS. Most agencies own your accounts (e.g. Google Ads) and hold them as a “digital hostage” making it difficult to leave and transition to a new agency. We make sure you own all your accounts so you can see how we’re doing and exactly how much media is being spent. Your advertising data will always be available.