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Which deserves the credit for your online conversions: Your AdWords campaign? Facebook ads? The pen with your URL on it?

I used to feel sorry for branding marketers. They do all this beautiful work yet there’s no way to definitively prove it leads to any conversions. (Note– we are calling leads and sales conversions.) Meanwhile, in my digital wheelhouse, I would smugly think, “Well, I can prove that our campaigns deliver. Analytics, Baby! Look at these purty conversions!
By |Category: Paid Search|
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Google Warning – Secure HTTPS vs. Non-Secure HTTP – What You Need To Know

Google is sending out notices to owners of websites that do not have secure (HTTPS) pages set up, or security is only partially set up. This is part of Google’s push for a more secure web. As previously forewarned by Google: “Starting October 2017, Chrome (web browser) will show a “NOT SECURE” warning when users enter text in a form on an HTTP (not secure) page.”  Website visitors shown this message will be warned their sensitive information could be stolen by attackers.
By |Category: Search Optimization|
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Why We Choose “Rotate Indefinitely” When Setting up Paid Search Campaigns

When you set-up paid search campaigns with Google, Bing, and others, there’s a section during the set-up process which asks you how you want to run your ads. For Google, you’re given the choice between four options:
By |Category: Digital Marketing, Paid Search|
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Should You Advertise on Your Brand’s Name?

Let’s say you have a company selling Widgets, and it’s called “George’s Widgets”. Should you advertise when someone does a search for George’s Widgets as you already show up in the top spot organically for that search, in fact, you have the top three spots in the organic search rankings. At Digital Caffeine, we consider it a best practice to run ads on your company name. Here are the reasons why.
By |Category: Digital Marketing|
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Google AdWords Update: So Long Sidebar Text Ads

You may have heard the news, Google has made another change to their Search Results Page (SERP) and this one is a large one. Considering how basic the pages are, it seems tough to make waves, but they have.
By |Category: Digital Marketing|
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Automatic Image Extension for Text Ads

There’s a “test” feature that Google is currently running in AdWords which automatically shows text ads in your display campaigns as image ads. I recently encountered this while on a webpage where I saw a really ugly image ad and noticed that it was for one of our clients. After looking through their account, we weren’t running any ads that looked like the one I saw online. So I reached out to Google’s Customer support team and was directed to this post in their help center about these Automatic Image Extensions.
By |Category: Digital Marketing|
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Video Search Optimization (Video SEO)

Note: these search optimization tips work for videos on other hosting sites as well Did you know YouTube is the second most used search engine after Google itself? We receive a lot of questions about video search optimization including how to get videos to show up on YouTube and in Google search.  Here are a few pointers on video creation, titles, descriptions, tagging and promotion to gain the maximum amount of traction and exposure.
By |Category: Search Optimization|
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New Years Check-up: What To Look at With Your PPC Campaigns

Around this time every year gyms get increasingly busier. At lunch time, instead of there being the 10 other people with me, there always seems to be 100 more, though it only tends to last a few weeks, you can see that people are trying to make some changes in the new year. Consider doing the same thing with your campaigns in AdWords, Bing, and Facebook.
By |Category: Digital Marketing, Paid Search, Website Maintenance|
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Big News from Google AdWords: Customer Match

Reach Your Customers and Prospects through Google Search The latest advancement for Advertisers that work with Google is a new product called “Customer Match.” Facebook advertisers would recognize this as a “Custom Audience.”  Essentially, advertisers can now upload a list of email addresses in to AdWords to build a custom audience. When those individuals are signed-in to a Google product, advertisers can show them targeted ads about their brand, product, or services as well as upcoming promotions.
By |Category: Digital Marketing, Paid Search|
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