Latest News

Why Retaining Current Customers Is 2022 Percent Easier Than Getting New Ones

OK, retaining current customers/clients is probably even easier than 2022%, but since it’s 2022, let’s go with this.Think about it--which would you prefer: retain your current customers or get new ones to replace them? Of course the former, yet businesses ...
Read More >

Why Retaining Current Customers Is 2022 Percent Easier Than Getting New Ones

OK, retaining current customers/clients is probably even easier than 2022%, but since it’s 2022, let’s go with this.Think about it--which would you prefer: retain your current customers or get new ones to replace them? Of course the former, yet businesses ...
Read More >

A Logo Is Not a Brand

You can't just take something from here and make it a logo and say you have a brand When talking to potential clients, one of the first things we ask them is "what's your brand?" All too frequently, our hearts ...
Read More >

Top Red Flags to Look Out for When Choosing a Digital Agency

You’re starting a new business and you know you need digital marketing. But it’s all so overwhelming, confusing, and expensive. So when you find out about an agency that will take care of EVERYTHING-- social media, paid search, ratings, and a ...
Read More >

When an agency says they guarantee their results, what does that mean?

You may think it means if they don’t deliver enough sales to pay for all their fees and media costs, you get your money back. And that makes total sense. However...The agency may think it means they guarantee they will ...
Read More >

Why Is Your Business Bothering to Post on Social Media

Is your business posting on social media to get more business? As Dr. Phil would say, “How’s that working for ya?” BTW--I am talking about social media posts, not Social Media Advertising which is totally different. Also, I don’t count ...
Read More >

Testing headlines is better than spending 400% more on media

To increase sales from your Google search campaigns by 400%, would you rather: Run the campaign 4 times longerQuadruple the media spend per weekWrite several different headlines and Calls to ActionWe have found that making simple tweaks to a headline (e.g ...
Read More >