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Europe is big into protecting the privacy of users who enter their information online (like filling out a form for an appointment, a credit card application, or even signing up for a newsletter).  They continually make the laws stronger to protect their citizens from digital evilness (like selling your information without your consent)– much more so than the US. That’s why they created the General Data Protection Regulation of the European Union (GDPR).  And on May 25, 2018, they are going to start enforcing even stricter requirements.   It can basically be boiled down to applying the Golden Rule to your privacy policy. “Digitally Do Unto Others As You Would Have Them Digitally Do Unto You” 

When we ask business owners what is the their lifetime value of their average customer, here’s what we usually hear: Business Owner (BO): Oh, I think we have that number somewhere. Digital Caffeine (DC): Do you know what ballpark it’s in?  $50? $500? $5,000? BO: I don’t know. Some customers are worth $50 and some more than $5000 so there’s no way to tell. DC:  Well, it’s fairly easy to get a rough estimate. If you add all your sales for the year and divide by the number of customers… BO (cutting us off):  Math? Ugh, I hate math. Oh, is that my phone? I gotta take this call.

Let’s say you have a company selling Widgets, and it’s called “George’s Widgets”. Should you advertise when someone does a search for George’s Widgets as you already show up in the top spot organically for that search, in fact, you have the top three spots in the organic search rankings. At Digital Caffeine, we consider it a best practice to run ads on your company name. Here are the reasons why.