These are the new leads. These are the Glengarry Glen Ross leads. And to you, they’re gold. And you don’t get them. – Blake (Alec Baldwin), Glengarry Glen Ross. Those famous leads were so valuable,…
It seemed like a good idea at the time. Let the agency take care of setting up the credentials and apply their credit card for all the digital accounts – Google Ads, Bing, Facebook, etc.…
You spent so much time figuring out exactly what information you needed from potential customers. You spent a ton of money on ad campaigns making sure they saw the form. And you really need a…
Over 60% of search is now done on the phone. So, you would think with all that money being spent on ads that spending a few minutes reviewing the landing page (the page the ad…
Europe is big into protecting the privacy of users who enter their information online (like filling out a form for an appointment, a credit card application, or even signing up for a newsletter). They continually…
We understand it can be a pain to keeping track of your ratings and reviews. And who wants to deal with some deranged customer that could be some disgruntled ex-employee causing trouble., eh– it can…
When we set-up, maintain and optimize search and display campaigns for our clients, there is one metric that we focus on: Cost Per Lead. Everything else, your click-through rate, quality score, impressions, clicks, pretty much every…
While paid search doesn’t work for all businesses, it’s particularly good for home services because there’s always something wrong in people’s homes and they need help, ASAP. So if you own a business that services…
When we ask business owners what is the their lifetime value of their average customer, here’s what we usually hear: Business Owner (BO): Oh, I think we have that number somewhere. Digital Caffeine (DC): Do…
I used to feel sorry for branding marketers. They do all this beautiful work yet there’s no way to definitively prove it leads to any conversions. (Note– we are calling leads and sales conversions.) Meanwhile,…
