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Are you treating your leads like gold?

These are the Glengarry Glen Ross leads and to you they are gold. And you can’t have them. Image Credit: Glengarry Glen Ross How much do you care about the leads (requests from interested potential customers about your product/service) that ...

Are you treating your leads like gold?

These are the Glengarry Glen Ross leads and to you they are gold. And you can’t have them. Image Credit: Glengarry Glen Ross How much do you care about the leads (requests from interested potential customers about your product/service) that ...

7 Biggest Phone Fails You Don’t Think You’re Making But You Are

Did you know that the telephone can be used to actually have a conversation with real people? Even customers who really want your services? Apparently, one of our clients forgot. Via our paid search campaigns, we had been driving a ...

How Are Your Employees Describing Your Company on LinkedIn?

Do you ever look at what your employees are posting on LinkedIn? Do you know what their LinkedIn profiles look like? That may sound like you’re “stalking” them, but as a business owner, it’s important to see how your employees ...

Do your employees know what you do?

Do your employees know what you do? This may sound like a dumb question, but often I see leads generated from digital marketing efforts being sabotaged as soon as they get in contact with the company. Here’s why:You Assume Your ...

Why Retaining Current Customers Is 2022 Percent Easier Than Getting New Ones

OK, retaining current customers/clients is probably even easier than 2022%, but since it’s 2022, let’s go with this.Think about it--which would you prefer: retain your current customers or get new ones to replace them? Of course the former, yet businesses ...

A Logo Is Not a Brand

You can't just take something from here and make it a logo and say you have a brand When talking to potential clients, one of the first things we ask them is "what's your brand?" All too frequently, our hearts ...