You’re busy running a business, so you don’t have time to sift through analytics to find the data that will help you optimize your digital ad campaigns. No worries, we are experts at this, and here’s what we’ll do:
- Determine where your leads are coming from.
- Track your incoming calls. (What campaigns are driving them, where they are coming from, what search terms lead to those calls–even figuring out if your traditional media spend is driving revenue.)
- Review what users are doing on your site. Using Google Analytics, we’ll track how visitors get to your site, what they do there, and where they leave it.
- Track on a deeper level what users are doing. We will look at your web visitors to determine how they navigate your site, what pages they looked at before they converted to a customer, what search terms they used, and how many times they visited.
To save you time while keeping you informed about your campaigns, we deliver regular and easy-to-read reports that are customized for your business. And while our reports are written in jargon-free English, we review them with you in order to ensure that you are able to see how everything is performing, what’s trending, and what are the next steps.