A.J. Michaels is a Baltimore-based Heating, Plumbing, and HVAC service provider.
The Client’s Challenges:
Paying too much per lead–well over $100.
Did not own their own Google Ads accounts, so lacked full transparency into what was going on.
Could not easily make changes, because they did not own their accounts.
Their marketing agency was unresponsive.
They were doing very little testing of tactics.
Could not track where their inbound calls were coming from.
Digital Caffeine’s Solutions:
Optimized their landing pages so they were more compelling and loaded much faster.
Because the campaign was so poorly set up, and the client did not own it, we created a new campaign from scratch, completely in the client’s name, so they will always own it.
Installed a solution to track telephone calls from all sources.
Created a customized report that focused on the metrics the client cared about.
Set up regular, semi-monthly meetings to review results, go over insights, get feedback, and go over next steps.
The Results:
The cost-per-lead dropped from over $100 to $30.
Client owns all their accounts outright.
They understand the whole search process much better and feel more comfortable asking questions and making suggestions.
"
The real difference between DC, the other firm and most firms I have seen is that I really, truly feel like they treat our budget as their own.
"
David Cease
Marketing Director
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