Kitchen Saver remodels kitchens in just a few days, instead of months, by refacing cabinets instead of ripping them out and replacing them. This group of franchises’ headquarters is located in Owings Mills, MD.
The Client’s Problems:
Spending too much on leads (a phone call or a user filling out an appointment form)–over $150/lead
Little insight as to what the agency was spending money on or actually doing
Using a slow loading, mobile-unfriendly single landing page
No testing of landing pages
Little collaboration among client and agency
Digital Caffeine’s Solutions:
Build out and consistently test landing pages that show well on mobile while having a singular goal of driving form inquiries
Continually A/B test ads and landing pages
Review all areas within AdWords that we can adjust bids (this would include device, location, keywords, ad groups, demographics)
Add in campaigns, focusing on top performing campaigns and ad groups, while taking budget away from less performing ones.
Working closely with the client to find images, copy, and specials that drive interest and conversions
Meet regularly with client to review insights, collaborate, and discuss next step
Creating a customized dashboard for them, via The Buzz, so they can see how their campaigns are performing 24/7.
The Results:
The cost per lead dropped down to just 20 % of what they were paying before
Phone calls increased dramatically
Much clearer understanding of how the campaigns work and perform
Much more collaborative environment
They like us so much, they recommended us to the Kitchen Saver franchises north of them
"
We were looking for transparency and with the other agencies there wasn’t a lot of that. Instead they gave you a lot of jargon, you know, talking in circles but never really giving us any direct answers.
"
Director of Marketing, Kitchen Saver
Looking for results like this? Contact us and let’s discuss what we can do for you.