Google AdWords

Google AdWords Update: So Long Sidebar Text Ads

You may have heard the news, Google has made another change to their Search Results Page (SERP) and this one is a large one. Considering how basic the pages are, it seems tough to make waves, but they have.

Big News from Google AdWords: Customer Match

Reach Your Customers and Prospects through Google Search The latest advancement for Advertisers that work with Google is a new product called “Customer Match.” Facebook advertisers would recognize this as a “Custom Audience.”  Essentially, advertisers can now upload a list of email addresses in to AdWords to build a custom audience. When those individuals are signed-in to a Google product, advertisers can show them targeted ads about their brand, product, or services as well as upcoming promotions.

Set Separate URLs for Desktop and Mobile Traffic in AdWords

How cool is this “new-ish” feature in Google AdWords? We can now set-up mobile specific URLs within the same ad. So a single ad can direct desktop traffic to one URL, and that same ad, when displayed on smartphones, will send mobile traffic to a different, mobile-optimized URL.

Google Forwarding Numbers – Some Insights

Why aren’t Google Forwarding Numbers Showing in My Ad’s Call Extensions? We recently came across a situation where we set-up call extensions for our client with a Google-forwarding number. However, in testing to make sure it was working, our call extension numbers were not showing up consistently. Here’s the Scenario: We have a client that we recently launched. As part of the launch we set-up call extensions in Google AdWords. They were set-up at the campaign level and we enabled the Google Forwarding number to track conversions from ads. The forwarding number allows Google to replace the client’s phone number in the ad extension of the ad with a Google provided number. When a searcher either performed a “Mobile Click-to-call” or saw our ad on a SERP and called it, we could see that conversion in AdWords. The call would be forwarded to the predetermined number that we had set-up in our call extension.