Digital Marketing Archives - Digital Caffeine

The California Consumer Protection Act (CCPA): What Is It and Will It Affect Your Facebook and Google Campaigns

Have you heard of the CCPA or the California Consumer Privacy Act, but clueless what it ACTUALLY is? Here’s the Easy to Understand Version of what it is and then the slightly more detailed version…

Susan Kim Digital Marketing, Tools You Can Use

The best way to make your Zoom meetings more effective: Stop having them.

What your staff is really thinking about during a zoom meeting. You know who loves meetings? People that don’t actually do any work. Showing up at a meeting offers them the cover of looking like…

Susan Kim Digital Marketing, Paid Search

The Internet Is On Sale

Like gas, digital advertising is crazy cheap now. Unfortunately, it doesn’t freeze well. While toilet paper, hand sanitizer and N95 masks are almost impossible to find and in some cases are selling for 10x their…

Susan Kim Digital Marketing

You don’t answer your phone so why do you think your customers will?

When you see an unknown number calling in, what do you do? Let it go to voicemail and check it later Let it go to voicemail and check it never Keep your voicemail box maxed…

Susan Kim Digital Marketing

It’s 2020, Do You Know Where Your Social Media Logins Are?

It seemed like a great idea at the time. You didn’t understand how to set up social media for your company and that over-enthusiastic summer intern volunteered to take care of it all. Who knows…

Susan Kim Digital Marketing

How do you rate when it comes to your company’s ratings?

When you’re researching a service (let’s say termite exterminator), what do you think when you see Bugs Be Gone has gotten an average of 2.6 stars by 8,439 Google users? What if the reviews are…

Susan Kim Digital Marketing

How Much Are Your Leads Worth?

These are the new leads. These are the Glengarry Glen Ross leads. And to you, they’re gold. And you don’t get them. – Blake (Alec Baldwin), Glengarry Glen Ross. Those famous leads were so valuable,…

Susan Kim Digital Marketing

3 Key Reasons You Need to Own Your PPC Accounts

It seemed like a good idea at the time. Let the agency take care of setting up the credentials and apply their credit card for all the digital accounts – Google Ads, Bing, Facebook, etc.…

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Susan Kim Digital Marketing

7 Reasons No One is Filling Out Your Lead Form

You spent so much time figuring out exactly what information you needed from potential customers. You spent a ton of money on ad campaigns making sure they saw the form. And you really need a…

Susan Kim Digital Marketing, Paid Search

The 5 Biggest Mobile Landing Page Fails

Over 60% of search is now done on the phone. So, you would think with all that money being spent on ads that spending a few minutes reviewing the landing page (the page the ad…