Digital Marketing Archives - Digital Caffeine

Testing headlines is better than spending 400% more on media

To increase sales from your Google search campaigns by 400%, would you rather: Run the campaign 4 times longer Quadruple the media spend per week Write several different headlines and Calls to Action We have…

Susan Digital Marketing

7 Biggest Mistakes Home Service Companies Make

Biggest Mistakes Online 1. Not checking out your website on an iPhone and an android phone. More than 60% of searches are done on mobile phones. Have you actually walked through the whole process of…

Louis Kowalski Digital Marketing, Paid Search, Social Media

Yes, Virginia, Customers Still Use Their Phones to Call for Your Services

Form submissions are great, but sometimes you just want that phone ringing. In the past, the only option to create a click-to-call campaign in Facebook was to use a reach objective. While we have tested…

Susan Digital Marketing, Search Optimization

Why Every Business Needs a Google My Business Listing

There are a million different ways to get traffic and customers for your business from Google. There’s search ads, shopping ads, YouTube ads, Local Services ads and so much more. Depending on your specific business…

Susan Digital Marketing, LinkedIn

It’s 2021, Where’s Your LinkedIn Business Page?

When you own or run a business, no matter the industry, there are several obvious “do’s. You set up a LinkedIn page, right? It’s free and provides a plethora of benefits. Lately, I’ve seen LOTS…

Susan Kim Digital Marketing

Facebook Lead Forms vs Landing Pages

If you’re advertising on Facebook, you’re paying every time someone clicks on your ads. So it’s important that they land on a page that is going to make them convert (e.g. buy something, make an…

Susan Digital Marketing

The California Consumer Protection Act (CCPA): What Is It and Will It Affect Your Facebook and Google Campaigns

Have you heard of the CCPA or the California Consumer Privacy Act, but clueless what it ACTUALLY is? Here’s the Easy to Understand Version of what it is and then the slightly more detailed version…

Susan Kim Digital Marketing, Tools You Can Use

The best way to make your Zoom meetings more effective: Stop having them.

What your staff is really thinking about during a zoom meeting. You know who loves meetings? People that don’t actually do any work. Showing up at a meeting offers them the cover of looking like…

Susan Kim Digital Marketing, Paid Search

The Internet Is On Sale

Like gas, digital advertising is crazy cheap now. Unfortunately, it doesn’t freeze well. While toilet paper, hand sanitizer and N95 masks are almost impossible to find and in some cases are selling for 10x their…

Susan Kim Digital Marketing

You don’t answer your phone so why do you think your customers will?

When you see an unknown number calling in, what do you do? Let it go to voicemail and check it later Let it go to voicemail and check it never Keep your voicemail box maxed…

Category: Digital Marketing

Testing headlines is better than spending 400% more on media

7 Biggest Mistakes Home Service Companies Make

Why Every Business Needs a Google My Business Listing

It’s 2021, Where’s Your LinkedIn Business Page?

Facebook Lead Forms vs Landing Pages

The California Consumer Protection Act (CCPA): What Is It and Will It Affect Your Facebook and Google Campaigns

The best way to make your Zoom meetings more effective: Stop having them.

The Internet Is On Sale

You don’t answer your phone so why do you think your customers will?

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Testing headlines is better than spending 400% more on media

7 Biggest Mistakes Home Service Companies Make

Yes, Virginia, Customers Still Use Their Phones to Call for Your Services

Why Every Business Needs a Google My Business Listing

It’s 2021, Where’s Your LinkedIn Business Page?

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