Category: Digital Marketing

Louis Kowalski Digital Marketing, Paid Search, Social Media

Yes, Virginia, Customers Still Use Their Phones to Call for Your Services

Form submissions are great, but sometimes you just want that phone ringing. In the past, the only option to create a click-to-call campaign in Facebook was to use a reach objective. While we have tested…
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Susan Digital Marketing, Search Optimization

Why Every Business Needs a Google My Business Listing

There are a million different ways to get traffic and customers for your business from Google.  There’s search ads, shopping ads, YouTube ads, Local Services ads and so much more. Depending on your specific business…
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Susan Digital Marketing, LinkedIn

It’s 2021, Where’s Your LinkedIn Business Page?

When you own or run a business, no matter the industry, there are several obvious “do’s. You set up a LinkedIn page, right? It’s free and provides a plethora of benefits. Lately, I’ve seen LOTS…
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Susan Kim Digital Marketing

Facebook Lead Forms vs Landing Pages

If you’re advertising on Facebook, you’re paying every time someone clicks on your ads. So it’s important that they land on a page that is going to make them convert (e.g. buy something, make an…
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Susan Digital Marketing

The California Consumer Protection Act (CCPA): What Is It and Will It Affect Your Facebook and Google Campaigns

Have you heard of the CCPA or the California Consumer Privacy Act, but clueless what it ACTUALLY is? Here’s the Easy to Understand Version of what it is and then the slightly more detailed version…
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Susan Kim Digital Marketing, Tools You Can Use

The best way to make your Zoom meetings more effective: Stop having them.

What your staff is really thinking about during a zoom meeting. You know who loves meetings?  People that don’t actually do any work. Showing up at a meeting offers them the cover of looking like…
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Susan Kim Digital Marketing, Paid Search

The Internet Is On Sale

Like gas, digital advertising is crazy cheap now. Unfortunately, it doesn’t freeze well. While toilet paper, hand sanitizer and N95 masks are almost impossible to find and in some cases are selling for 10x their…
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Susan Kim Digital Marketing

You don’t answer your phone so why do you think your customers will?

When you see an unknown number calling in, what do you do? Let it go to voicemail and check it later Let it go to voicemail and check it never Keep your voicemail box maxed…
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Susan Kim Digital Marketing

It’s 2020, Do You Know Where Your Social Media Logins Are?

It seemed like a great idea at the time. You didn’t understand how to set up social media for your company and that over-enthusiastic summer intern volunteered to take care of it all. Who knows…
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Susan Kim Digital Marketing

How do you rate when it comes to your company’s ratings?

When you’re researching a service (let’s say termite exterminator), what do you think when you see Bugs Be Gone has gotten an average of 2.6 stars by 8,439 Google users? What if the reviews are…
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Recent Posts

Yes, Virginia, Customers Still Use Their Phones to Call for Your Services
April 6, 2021
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Why Every Business Needs a Google My Business Listing
February 19, 2021
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It’s 2021, Where’s Your LinkedIn Business Page?
January 12, 2021
Facebook Lead Forms vs Landing Pages
November 30, 2020
The California Consumer Protection Act (CCPA): What Is It and Will It Affect Your Facebook and Google Campaigns
July 31, 2020

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