Digital Marketing Archives - Digital Caffeine

Why Retaining Current Customers Is 2022 Percent Easier Than Getting New Ones

OK, retaining current customers/clients is probably even easier than 2022%, but since it’s 2022, let’s go with this. Think about it–which would you prefer: retain your current customers or get new ones to replace them?…

Susan Kim Digital Marketing

A Logo Is Not a Brand

You can’t just take something from here and make it a logo and say you have a brand When talking to potential clients, one of the first things we ask them is “what’s your brand?”…

Susan Kim Digital Marketing

Top Red Flags to Look Out for When Choosing a Digital Agency

You’re starting a new business and you know you need digital marketing. But it’s all so overwhelming, confusing, and expensive. So when you find out about an agency that will take care of EVERYTHING– social…

Susan Kim Digital Marketing

When an agency says they guarantee their results, what does that mean?

You may think it means if they don’t deliver enough sales to pay for all their fees and media costs, you get your money back. And that makes total sense. However… The agency may think…

Susan Kim Digital Marketing

Why Is Your Business Bothering to Post on Social Media

Is your business posting on social media to get more business? As Dr. Phil would say, “How’s that working for ya?” BTW–I am talking about social media posts, not Social Media Advertising which is totally…

Susan Kim Digital Marketing

Testing headlines is better than spending 400% more on media

To increase sales from your Google search campaigns by 400%, would you rather: Run the campaign 4 times longer Quadruple the media spend per week Write several different headlines and Calls to Action We have…

Susan Kim Digital Marketing

7 Biggest Mistakes Home Service Companies Make

Biggest Mistakes Online 1. Not checking out your website on an iPhone and an android phone. More than 60% of searches are done on mobile phones. Have you actually walked through the whole process of…

Louis Kowalski Digital Marketing, Paid Search, Social Media

Yes, Virginia, Customers Still Use Their Phones to Call for Your Services

Form submissions are great, but sometimes you just want that phone ringing. In the past, the only option to create a click-to-call campaign in Facebook was to use a reach objective. While we have tested…

Susan Kim Digital Marketing, Search Optimization

Why Every Business Needs a Google My Business Listing

There are a million different ways to get traffic and customers for your business from Google. There’s search ads, shopping ads, YouTube ads, Local Services ads and so much more. Depending on your specific business…

Susan Kim Digital Marketing, LinkedIn

It’s 2021, Where’s Your LinkedIn Business Page?

When you own or run a business, no matter the industry, there are several obvious “do’s. You set up a LinkedIn page, right? It’s free and provides a plethora of benefits. Lately, I’ve seen LOTS…

Category: Digital Marketing

Why Retaining Current Customers Is 2022 Percent Easier Than Getting New Ones

A Logo Is Not a Brand

Top Red Flags to Look Out for When Choosing a Digital Agency

When an agency says they guarantee their results, what does that mean?

Why Is Your Business Bothering to Post on Social Media

Testing headlines is better than spending 400% more on media

7 Biggest Mistakes Home Service Companies Make

Why Every Business Needs a Google My Business Listing

It’s 2021, Where’s Your LinkedIn Business Page?

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Why Retaining Current Customers Is 2022 Percent Easier Than Getting New Ones

A Logo Is Not a Brand

Top Red Flags to Look Out for When Choosing a Digital Agency

When an agency says they guarantee their results, what does that mean?

Why Is Your Business Bothering to Post on Social Media

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