Category: Digital Marketing

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What Is a Lead?

When we set-up, maintain and optimize search and display campaigns for our clients, there is one metric that we focus on:  Cost Per Lead. Everything else, your click-through rate, quality score, impressions, clicks, pretty much every…

10 Reasons Paid Search Works So Well for Home Services

While paid search doesn’t work for all businesses, it’s particularly good for home services because there’s always something wrong in people’s homes and they need help, ASAP. So if you own a business that services…
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How to Easily Figure Out Your Customer Lifetime Value (CLV)

When we ask business owners what is the their lifetime value of their average customer, here’s what we usually hear: Business Owner (BO): Oh, I think we have that number somewhere. Digital Caffeine (DC): Do…
AdWords Ad Rotation Option

Why We Choose “Rotate Indefinitely” When Setting up Paid Search Campaigns

When you set-up paid search campaigns with Google, Bing, and others, there’s a section during the set-up process which asks you how you want to run your ads. For Google, you’re given the choice between four…
Advertising on your brand can let you take over the search engine results page

Should You Advertise on Your Brand’s Name?

Let’s say you have a company selling Widgets, and it’s called “George’s Widgets”. Should you advertise when someone does a search for George’s Widgets as you already show up in the top spot organically for…
Google Search Results Page

Google AdWords Update: So Long Sidebar Text Ads

You may have heard the news, Google has made another change to their Search Results Page (SERP) and this one is a large one. Considering how basic the pages are, it seems tough to make…
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Automatic Image Extension for Text Ads

There’s a “test” feature that Google is currently running in AdWords which automatically shows text ads in your display campaigns as image ads. I recently encountered this while on a webpage where I saw a…
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New Years Check-up: What To Look at With Your PPC Campaigns

Around this time every year gyms get increasingly busier. At lunch time, instead of there being the 10 other people with me, there always seems to be 100 more, though it only tends to last…
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Big News from Google AdWords: Customer Match

Reach Your Customers and Prospects through Google Search The latest advancement for Advertisers that work with Google is a new product called “Customer Match.” Facebook advertisers would recognize this as a “Custom Audience.”  Essentially, advertisers…