Digital Marketing

Big News from Google AdWords: Customer Match

Reach Your Customers and Prospects through Google Search The latest advancement for Advertisers that work with Google is a new product called “Customer Match.” Facebook advertisers would recognize this as a “Custom Audience.”  Essentially, advertisers can now upload a list of email addresses in to AdWords to build a custom audience. When those individuals are signed-in to a Google product, advertisers can show them targeted ads about their brand, product, or services as well as upcoming promotions.

Google Now Allows Advertisers To Run Native Gmail Ads

Though it’s been beta testing this “new” feature since 2013, Google has finally allowed all of their AdWords advertisers to start advertising within Gmail. These new ad formats can be accessed via the Display Network, using the Ad Gallery with four options for advertisers: Gmail Image Template Gmail Single Promotion Template Gmail Multi-Product Template Gmail Custom HTML Upload

Google My Business = Google Places and Google+ Local

Google Places for Business … Google+ Local Pages … Google Maps … What are these services, what is the difference and do I need them? Business listings on Google started with Google Maps and Places.  Later, with the introduction of Google+, they created Google+ Local so businesses could also set up a profile on the Google+ network.

Pro Level Technique: Proofreading

In the marketing world, proofreading is a crucial skill. Whether you’re looking through a proposal, writing content for a site, or building an eBook, it’s important to proofread your work with a fine tooth comb. The problem, often when you need to proofread something you glance through it without reading the content, or read over it but miss simple errors. I know a lot of people that just look for the red underlined words that Word highlights for you. One advanced technique is to use a text to speech reader. Fortunately for Mac users, there is one built in.

SEO is about Passion

Another link just came through my email to an interesting article about “Why Link Building Is Not the Future of SEO” followed shortly by an email from Website Magazine about a webinar that will teach you “3 Tactics for Creating SEO-Friendly Content”. As an digital marketer, or Chief Search Caffeinator, I am constantly surrounded by articles, blogs, magazines, webinars, newsletters, videos, tweets, Facebook posts, and more all talking about the magic behind SEO. I’m going to share a quick secret with you: SEO is all about Passion.

Will Tags Inside of Tag Manager Fire For Users With JavaScript Disabled?

We were recently working with a client to clean up all of their tracking and conversion code. Part of that task involved taking all of the code which was placed directly on their site, and moving it inside of Google Tag Manager. (We love it when everything is all neat and tidy, and inside of Tag Manager). Their web development team was very helpful in taking the old code off and installing Tag Manager for us, from there it was rather easy to implement the new tags, set them up to fire properly, and everything was working just fine. Except for one thing, our client, and their web team, had just one question:

Set Separate URLs for Desktop and Mobile Traffic in AdWords

How cool is this “new-ish” feature in Google AdWords? We can now set-up mobile specific URLs within the same ad. So a single ad can direct desktop traffic to one URL, and that same ad, when displayed on smartphones, will send mobile traffic to a different, mobile-optimized URL.

Your Site Better Be Mobile Friendly by 4/21/2015

Is your site responsive or optimized for mobile? Starting April 21st, if the answer is no, you may see a severe drop-off in traffic from Google. According to a recent webmaster blog post, on that date you will see more mobile friendly websites and mobile applications in search results, leading one to believe if you site is not mobile friendly, it will drop.

Universal Negative Keywords – Optimizing PPC Accounts

Below is a list of keyword terms that the vast majority of advertisers should add to their PPC accounts as negative keywords at the campaign level. Negative keywords stop your ad from showing up on particular searches. For instance, if you fix major appliances in the Boston area, and want to advertise on the term Refrigerator repair in Boston, you would not want to be found when someone searches for Refrigerator repair jobs in Boston. That’s most likely a person searching for a job. To stop your ad from showing on that term, you can ad jobs as a negative keyword match.