Over 60% of search is now done on the phone. So, you would think with all that money being spent on ads that spending a few minutes reviewing the landing page (the page the ad clicks to) wouldn’t be asking too much.
Are your unoptimized images slowing down your landing page?
Apparently, it is.
Our agency comes across so many landing pages with such glaring mistakes that it’s obvious no one vetted these babies before launching them. Which is too bad because most of them could be easily found and fixed. Here are the biggest fails.
Fail #1: You never looked at the page on your phone
I’m sure when the designer showed it to you it looked lovely on your desktop– where it was probably cached. And she told you it was also mobile-friendly. Yet did you actually bother to load it on your phone? What comes up often looks dramatically different from what you saw on the desktop. And even if it looks good on your iphone, it can look squirrelly on android. Plus, if you’re viewing it for the first time, it may be taking a long-ass time to download. How many potential customers do you think are going to wait? Ain’t nobody got time for that.
Fail #2 You (and the designer) never filled out the form when it was live
Once again, the form may look great on desktop but have you actually filled it out on the phone? The submit button may hidden behind some testimonial quote. Or you can find it, but when the user clicks it, there’s no obvious “thank you” message so the user ends up clicking submit another 17 times. Or maybe it goes well for the user, but you [...]