How cool is this “new-ish” feature in Google AdWords? We can now set-up mobile specific URLs within the same ad. So a single ad can direct desktop traffic to one URL, and that same ad,…
Below is a list of keyword terms that the vast majority of advertisers should add to their PPC accounts as negative keywords at the campaign level. Negative keywords stop your ad from showing up on particular searches. For…
Why aren’t Google Forwarding Numbers Showing in My Ad’s Call Extensions? We recently came across a situation where we set-up call extensions for our client with a Google-forwarding number. However, in testing to make sure it…
I recently started working at Digital Caffeine as the Chief Search Caffeinator and have been enjoying the exciting “Honeymoon” phase. Among learning about the company, our clients, along with how certain advertising campaigns are set-up and…