JonStroz

Why We Choose “Rotate Indefinitely” When Setting up Paid Search Campaigns

When you set-up paid search campaigns with Google, Bing, and others, there’s a section during the set-up process which asks you how you want to run your ads. For Google, you’re given the choice between four options:

Should You Advertise on Your Brand’s Name?

Let’s say you have a company selling Widgets, and it’s called “George’s Widgets”. Should you advertise when someone does a search for George’s Widgets as you already show up in the top spot organically for that search, in fact, you have the top three spots in the organic search rankings. At Digital Caffeine, we consider it a best practice to run ads on your company name. Here are the reasons why.

Google AdWords Update: So Long Sidebar Text Ads

You may have heard the news, Google has made another change to their Search Results Page (SERP) and this one is a large one. Considering how basic the pages are, it seems tough to make waves, but they have.

Automatic Image Extension for Text Ads

There’s a “test” feature that Google is currently running in AdWords which automatically shows text ads in your display campaigns as image ads. I recently encountered this while on a webpage where I saw a really ugly image ad and noticed that it was for one of our clients. After looking through their account, we weren’t running any ads that looked like the one I saw online. So I reached out to Google’s Customer support team and was directed to this post in their help center about these Automatic Image Extensions.

New Years Check-up: What To Look at With Your PPC Campaigns

Around this time every year gyms get increasingly busier. At lunch time, instead of there being the 10 other people with me, there always seems to be 100 more, though it only tends to last a few weeks, you can see that people are trying to make some changes in the new year. Consider doing the same thing with your campaigns in AdWords, Bing, and Facebook.

Big News from Google AdWords: Customer Match

Reach Your Customers and Prospects through Google Search The latest advancement for Advertisers that work with Google is a new product called “Customer Match.” Facebook advertisers would recognize this as a “Custom Audience.”  Essentially, advertisers can now upload a list of email addresses in to AdWords to build a custom audience. When those individuals are signed-in to a Google product, advertisers can show them targeted ads about their brand, product, or services as well as upcoming promotions.

Google Now Allows Advertisers To Run Native Gmail Ads

Though it’s been beta testing this “new” feature since 2013, Google has finally allowed all of their AdWords advertisers to start advertising within Gmail. These new ad formats can be accessed via the Display Network, using the Ad Gallery with four options for advertisers: Gmail Image Template Gmail Single Promotion Template Gmail Multi-Product Template Gmail Custom HTML Upload

Pro Level Technique: Proofreading

In the marketing world, proofreading is a crucial skill. Whether you’re looking through a proposal, writing content for a site, or building an eBook, it’s important to proofread your work with a fine tooth comb. The problem, often when you need to proofread something you glance through it without reading the content, or read over it but miss simple errors. I know a lot of people that just look for the red underlined words that Word highlights for you. One advanced technique is to use a text to speech reader. Fortunately for Mac users, there is one built in.

SEO is about Passion

Another link just came through my email to an interesting article about “Why Link Building Is Not the Future of SEO” followed shortly by an email from Website Magazine about a webinar that will teach you “3 Tactics for Creating SEO-Friendly Content”. As an digital marketer, or Chief Search Caffeinator, I am constantly surrounded by articles, blogs, magazines, webinars, newsletters, videos, tweets, Facebook posts, and more all talking about the magic behind SEO. I’m going to share a quick secret with you: SEO is all about Passion.