Sure everyone wants to be loved and popular online, but all too often the lowly hashtag suffers the brunt of this digital feeding frenzy. Not long ago, almost no one ever bothered with the hash key except for code monkeys. But now so many of the masses have turned into hashtag zombies.
Social media is like teen sex. Everyone wants to do it. No one actually knows how. When finally done, there is surprise it’s not better. -Avinash Kaushik There are over 7,938,235 articles on social media. And none captures it better than the above quote. I know, I know, social media is a key part of marketing, you have to connect with your customers, everyone else is doing it. And yet– there’s a lot of anticipointment about it. I blame Kevin Costner and his ridiculous movie, Field of Dreams.