Search Optimization Archives - Digital Caffeine

Susan Kim Digital Marketing, Search Optimization

Why Every Business Needs a Google My Business Listing

There are a million different ways to get traffic and customers for your business from Google. There’s search ads, shopping ads, YouTube ads, Local Services ads and so much more. Depending on your specific business…

Susan Kim Search Optimization

Secure Your Site Already

The best time to make your site secure was 10 years ago when Google first recommended it. The second best time is today. Despite Google increasing the penalties for sites that aren’t secure, many small…

Susan Kim Search Optimization

Google Warning – Secure HTTPS vs. Non-Secure HTTP – What You Need To Know

Google is sending out notices to owners of websites that do not have secure (HTTPS) pages set up, or security is only partially set up. This is part of Google’s push for a more secure…

Susan Kim Search Optimization

Video Search Optimization (Video SEO)

Note: these search optimization tips work for videos on other hosting sites as well Did you know YouTube is the second most used search engine after Google itself? We receive a lot of questions about…

Susan Kim Digital Marketing, Search Optimization

SEO is about Passion

Another link just came through my email to an interesting article about “Why Link Building Is Not the Future of SEO” followed shortly by an email from Website Magazine about a webinar that will teach…

Susan Kim Search Optimization

Automated SEO Audits: The Good, The Bad And The Ugly

I’ll shoot straight with you – depending solely on automated machine-made website audits is cheap, dirty and unsatisfying. An automated website audit is the 99¢ drive-thru cheeseburger stuffed in a cheap paper bag, next to…

Susan Kim Digital Marketing, Search Optimization

Your Site Better Be Mobile Friendly by 4/21/2015

Is your site responsive or optimized for mobile? Starting April 21st, if the answer is no, you may see a severe drop-off in traffic from Google. According to a recent webmaster blog post, on that date…

Susan Kim Search Optimization

What’s The Difference Between 301 vs 302 Redirects?

For every website there eventually comes a time to redesign, move or remove pages. In order to retain visitors arriving at an old page it is important to redirect them to the new location. You…

Susan Kim Search Optimization

Received A Mobile Usability Issues Notification from Google Webmaster Tools?

Google is sending out warning notifications to owners of websites that are not mobile-friendly. Already a feature of our SEO audit, testing for mobile compatibility is important because Google is checking – and if your…

Susan Kim Search Optimization

How Much Does SEO Cost?

I get asked this question a lot. As if SEO is a uniform commodity. Yet no one walks into a shoe store and asks, “How much does a pair of shoes cost?” But, thanks the…