Starting April 21st, if the answer is no, you may see a severe drop-off in traffic from Google. According to a recent webmaster blog post, on that date you will see more mobile friendly websites and mobile applications in search results, leading one to believe if you site is not mobile friendly, it will drop.
Here is the Statement from Google:
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.
This can also affect paid search campaigns on mobile devices, as “mobile friendliness” will most likely be looked at when determining your quality score.
If you’re not sure if your site is mobile friendly there are a few ways to test it out:
- Visit your website from any mobile device, is it easy to read, navigate, and obtain important information?
- Use Google’s Mobile Test page to see errors on specific URLs
- Use Google Webmaster Tools to evaluate your site and see a list of mobile usability issues.
While desktop traffic will not be impacted by this change, if you have mobile traffic going to your site, you may see a significant drop in traffic beginning April 21st.
- Text is too small to read
- Links are too close together
- Mobile viewport is not set
- Content is wider than the screen
While the competition for “Earth Day” searches may not be so great, they will certainly be dinged by Google for not having a mobile friendly experience, and thus may drop in the rankings.
It’s important to take care of this BEFORE that change happens and not be scrambling around afterwards.