Another link just came through my email to an interesting article about “Why Link Building Is Not the Future of SEO” followed shortly by an email from Website Magazine about a webinar that will teach you “3 Tactics for Creating SEO-Friendly Content”. As an digital marketer, or Chief Search Caffeinator, I am constantly surrounded by articles, blogs, magazines, webinars, newsletters, videos, tweets, Facebook posts, and more all talking about the magic behind SEO. I’m going to share a quick secret with you: SEO is all about Passion.