AdWords Archives - Digital Caffeine

Automatic Image Extension for Text Ads

There’s a “test” feature that Google is currently running in AdWords which automatically shows text ads in your display campaigns as image ads. I recently encountered this while on a webpage where I saw a…

Jon Stroz Digital Marketing, Paid Search, Website Maintenance

New Years Check-up: What To Look at With Your PPC Campaigns

Around this time every year gyms get increasingly busier. At lunch time, instead of there being the 10 other people with me, there always seems to be 100 more, though it only tends to last…

Jon Stroz Digital Marketing, Paid Search

Why It’s Important to Own Your Ad Accounts

By owning your ad accounts (Google, Bing, Facebook, LinkedIn, etc.) business owners can avoid the difficult (and sometimes nasty) chore of separating with your ad agency (Or individual) that is managing your campaigns and technically…

Jon Stroz Digital Marketing, Paid Search

Big News from Google AdWords: Customer Match

Reach Your Customers and Prospects through Google Search The latest advancement for Advertisers that work with Google is a new product called “Customer Match.” Facebook advertisers would recognize this as a “Custom Audience.” Essentially, advertisers…

Jon Stroz Digital Marketing, Paid Search

Set Separate URLs for Desktop and Mobile Traffic in AdWords

How cool is this “new-ish” feature in Google AdWords? We can now set-up mobile specific URLs within the same ad. So a single ad can direct desktop traffic to one URL, and that same ad,…

Automatic Image Extension for Text Ads

New Years Check-up: What To Look at With Your PPC Campaigns

Why It’s Important to Own Your Ad Accounts

Big News from Google AdWords: Customer Match

Set Separate URLs for Desktop and Mobile Traffic in AdWords

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