Digital Marketing Archives - Page 5 of 5

Jon Stroz Digital Marketing, Search Optimization

SEO is about Passion

Another link just came through my email to an interesting article about “Why Link Building Is Not the Future of SEO” followed shortly by an email from Website Magazine about a webinar that will teach…

Do Tags Inside of Google Tag Manager still work when Javascript is disabled?

Jon Stroz Digital Marketing, Website Maintenance

Will Tags Inside of Tag Manager Fire For Users With JavaScript Disabled?

We were recently working with a client to clean up all of their tracking and conversion code. Part of that task involved taking all of the code which was placed directly on their site, and…

Jon Stroz Digital Marketing, Paid Search

Set Separate URLs for Desktop and Mobile Traffic in AdWords

How cool is this “new-ish” feature in Google AdWords? We can now set-up mobile specific URLs within the same ad. So a single ad can direct desktop traffic to one URL, and that same ad,…

Jon Stroz Digital Marketing, Search Optimization

Your Site Better Be Mobile Friendly by 4/21/2015

Is your site responsive or optimized for mobile? Starting April 21st, if the answer is no, you may see a severe drop-off in traffic from Google. According to a recent webmaster blog post, on that date…

99% of advertisers running campaigns in Google, Bing, and others, should includes these terms as Negative Keywords throughout their campaigns.

Jon Stroz Digital Marketing, Paid Search

Universal Negative Keywords – Optimizing PPC Accounts

Below is a list of keyword terms that the vast majority of advertisers should add to their PPC accounts as negative keywords at the campaign level. Negative keywords stop your ad from showing up on particular searches. For…

College Graduates Looking for Jobs in Marketing

Jon Stroz Digital Marketing

Advice To College Students: How To Get A Job in Marketing

Many college students approach us looking for advice on what they can do to make themselves more marketable to future employers as well as new grads approaching us to get their first job. This is…

Jon Stroz Digital Marketing

What Picasso Taught Me About Marketing

I found myself once again sucked in to Reddit this past weekend and came across this post “ELI5: Why is Picasso considered to be a great artist?” (for the Reddit novice, ELI5=Explain it to me Like…

Susan Kim Digital Marketing

A Logo Is Not a Branding Strategy

Small business owners wear a lot of hats. That’s why many of them figure, if you do one facet of their marketing for them—like paid search– you can do all the rest of it. For…