Set Separate URLs for Desktop and Mobile Traffic in AdWords
How cool is this “new-ish” feature in Google AdWords?
We can now set-up mobile specific URLs within the same ad. So a single ad can direct desktop traffic to one URL, and that same ad, when displayed on smartphones, will send mobile traffic to a different, mobile-optimized URL.
Obviously they still need to be on the same domain, and this would be for those that don’t have a responsive landing page.