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Are you treating your leads like gold?

These are the Glengarry Glen Ross leads and to you they are gold. And you can’t have them. Image Credit: Glengarry Glen Ross How much do you care about the leads (requests from interested potential customers about your product/service) that ...

What’s The Difference Between 301 vs 302 Redirects?

For every website there eventually comes a time to redesign, move or remove pages.  In order to retain visitors arriving at an old page it is important to redirect them to the new location.  You might have heard of a ...

Why Did My Website Get Hacked?

Unfortunately we are hearing this question more and more.  Even if you don't handle personal or financial data it doesn't seem to matter; just about any website large or small could be vulnerable to attack.  But why would someone bother ...

Universal Negative Keywords – Optimizing PPC Accounts

Below is a list of keyword terms that the vast majority of advertisers should add to their PPC accounts as negative keywords at the campaign level. Negative keywords stop your ad from showing up on particular searches. For instance, if you fix major ...

Received A Mobile Usability Issues Notification from Google Webmaster Tools?

Google is sending out warning notifications to owners of websites that are not mobile-friendly.  Already a feature of our SEO audit, testing for mobile compatibility is important because Google is checking - and if your website does not display well ...

Advice To College Students: How To Get A Job in Marketing

Many college students approach us looking for advice on what they can do to make themselves more marketable to future employers as well as new grads approaching us to get their first job. This is the advice we give them, ...

Google Forwarding Numbers – Some Insights

Why aren’t Google Forwarding Numbers Showing in My Ad's Call Extensions? We recently came across a situation where we set-up call extensions for our client with a Google-forwarding number. However, in testing to make sure it was working, our call extension ...