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Are you treating your leads like gold?

These are the Glengarry Glen Ross leads and to you they are gold. And you can’t have them. Image Credit: Glengarry Glen Ross How much do you care about the leads (requests from interested potential customers about your product/service) that ...
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/ Digital Marketing

Which deserves the credit for your online conversions: Your AdWords campaign? Facebook ads? The pen with your URL on it?

I used to feel sorry for branding marketers. They do all this beautiful work yet there’s no way to definitively prove it leads to any conversions. (Note-- we are calling leads and sales conversions.) Meanwhile, in my digital wheelhouse, I ...
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/ Paid Search

Google Warning – Secure HTTPS vs. Non-Secure HTTP – What You Need To Know

Google is sending out notices to owners of websites that do not have secure (HTTPS) pages set up, or security is only partially set up. This is part of Google's push for a more secure web. As previously forewarned by ...
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/ Search Optimization

Why We Choose “Rotate Indefinitely” When Setting up Paid Search Campaigns

When you set-up paid search campaigns with Google, Bing, and others, there's a section during the set-up process which asks you how you want to run your ads. For Google, you're given the choice between four options: ...
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/ Digital Marketing, Paid Search

Should You Advertise on Your Brand’s Name?

Let’s say you have a company selling Widgets, and it’s called “George’s Widgets”. Should you advertise when someone does a search for George’s Widgets as you already show up in the top spot organically for that search, in fact, you ...
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/ Digital Marketing

Google AdWords Update: So Long Sidebar Text Ads

You may have heard the news, Google has made another change to their Search Results Page (SERP) and this one is a large one. Considering how basic the pages are, it seems tough to make waves, but they have ...
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/ Digital Marketing, Google AdWords

Automatic Image Extension for Text Ads

There's a "test" feature that Google is currently running in AdWords which automatically shows text ads in your display campaigns as image ads. I recently encountered this while on a webpage where I saw a really ugly image ad and ...
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/ AdWords, Digital Marketing, Google

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