Susan Kim

How to Easily Figure Out Your Customer Lifetime Value (CLV)

When we ask business owners what is the their lifetime value of their average customer, here’s what we usually hear: Business Owner (BO): Oh, I think we have that number somewhere. Digital Caffeine (DC): Do…

Susan Kim Paid Search

Which deserves the credit for your online conversions: Your AdWords campaign? Facebook ads? The pen with your URL on it?

I used to feel sorry for branding marketers. They do all this beautiful work yet there’s no way to definitively prove it leads to any conversions. (Note– we are calling leads and sales conversions.) Meanwhile,…

Susan Kim Search Optimization

How Much Does SEO Cost?

I get asked this question a lot. As if SEO is a uniform commodity. Yet no one walks into a shoe store and asks, “How much does a pair of shoes cost?” But, thanks the…

Susan Kim Digital Marketing

A Logo Is Not a Branding Strategy

Small business owners wear a lot of hats. That’s why many of them figure, if you do one facet of their marketing for them—like paid search– you can do all the rest of it. For…

Susan Kim LinkedIn

My LinkedIn Products Page is Going Away! Do I Need Showcase?

OK, yes it’s true. Your LinkedIn Services/Products page is going away April 14th. But you were barely giving it any love and attention anyway, so why panic now that it’s leaving? Don’t worry, take a…

Susan Kim LinkedIn

5 Top Reasons You Need a LinkedIn Company Page Now

I know what you’re thinking- ohmygosh – not ANOTHER social media thing I have to do. Facebook, Twitter, Google+ … and now I need to manage a LinkedIn Page for my company? I just don’t…

Susan Kim Social Media

Why Social Media Is Not Field of Dreams

Social media is like teen sex. Everyone wants to do it. No one actually knows how. When finally done, there is surprise it’s not better. -Avinash Kaushik There are over 7,938,235 articles on social media.…