How Much Are Your Leads Worth?

These are the new leads. These are the Glengarry Glen Ross leads. And to you, they’re gold. And you don’t get them. – Blake (Alec Baldwin), Glengarry Glen Ross. Those famous leads were so valuable, people were lying, cheating, and stealing to get them. If your business depends on leads, you’re probably getting them the more conventional way – hiring an ad agency to set up and manage your digital advertising on Google, Bing and Facebook. But do you actually know how much these leads are worth? Here’s why you need to know.

7 Reasons No One is Filling Out Your Lead Form

You spent so much time figuring out exactly what information you needed from potential customers. You spent a ton of money on ad campaigns making sure they saw the form.  And you really need a lot of those potential customers to fill it out so you don’t look like an idiot.

5 Top Reasons You Need a LinkedIn Company Page Now

I know what you’re thinking- ohmygosh – not ANOTHER social media thing I have to do.  Facebook, Twitter, Google+ … and now I need to manage a LinkedIn Page for my company? I just don’t have the time. Here’s the deal.  If you really are pressed for time, de-prioritize all the other social media.  It’s probably not doing you that much good anyway.  And put all that saved time into creating a LinkedIn Company Page.  Because when it comes to social media, LinkedIn drives the majority (64%) of high-quality, qualified visitors to corporate websites.  Way more than all the other social media combined.