These are the new leads. These are the Glengarry Glen Ross leads. And to you, they’re gold. And you don’t get them. – Blake (Alec Baldwin), Glengarry Glen Ross. Those famous leads were so valuable, people were lying, cheating, and stealing to get them. If your business depends on leads, you’re probably getting them the more conventional way – hiring an ad agency to set up and manage your digital advertising on Google, Bing and Facebook. But do you actually know how much these leads are worth? Here’s why you need to know.
You spent so much time figuring out exactly what information you needed from potential customers. You spent a ton of money on ad campaigns making sure they saw the form. And you really need a lot of those potential customers to fill it out so you don’t look like an idiot.