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7 Biggest Mistakes Home Service Companies Make

Biggest Mistakes Online 1. Not checking out your website on an iPhone and an android phone. More than 60% of searches are done on mobile phones. Have you actually walked through the whole process of booking an appointment on your ...
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A Logo Is Not a Branding Strategy

Small business owners wear a lot of hats. That’s why many of them figure, if you do one facet of their marketing for them—like paid search-- you can do all the rest of it. For free. As a firm that ...
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8 SEO Tips For YouTube

So you made a great, engaging video and proudly uploaded to YouTube.  You think your video is awesome but it's not getting many views and you're not sure what to do.  Here are some pointers to guide you on your ...
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My LinkedIn Products Page is Going Away! Do I Need Showcase?

OK, yes it’s true.  Your LinkedIn Services/Products page is going away April 14th.   But you were barely giving it any love and attention anyway, so why panic now that it’s leaving? Don’t worry, take a deep breath.  Take a sip ...
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The Neglected Website Is Soon Forgotten

You invested in a beautiful website, integrating solid search engine optimization and great quality, original page content.  Your search rankings were great for a while and brought in lots of visitors.  But competitors moved in and stole your rankings.  How? ...
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SEO Snake Oil and Squirrel Tail Nuggets

Hey, have you heard this one yet? "GUARANTEED Top Keyword Placement in the largest Search Engines" It's a claim very similar to that of the snake oil salesmen who would sell elixirs guaranteed to cure everything from baldness to arthritis ...
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Don’t Believe The Hype: SEO Is Here To Stay

At Digital Caffeine we receive near-daily inquiries from concerned business leaders, web designers and fellow search marketing strategists.  It seems some folks have been led to believe the latest Google update apocalypse has stripped away keyword data and this has ...
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