Why Did My Website Get Hacked?

Unfortunately we are hearing this question more and more.  Even if you don’t handle personal or financial data it doesn’t seem to matter; just about any website large or small could be vulnerable to attack. …

Universal Negative Keywords – Optimizing PPC Accounts

Below is a list of keyword terms that the vast majority of advertisers should add to their PPC accounts as negative keywords at the campaign level. Negative keywords stop your ad from showing up on particular searches. For…

Received A Mobile Usability Issues Notification from Google Webmaster Tools?

Google is sending out warning notifications to owners of websites that are not mobile-friendly.  Already a feature of our SEO audit, testing for mobile compatibility is important because Google is checking – and if your…
College Graduates Looking for Jobs in Marketing

Advice To College Students: How To Get A Job in Marketing

Many college students approach us looking for advice on what they can do to make themselves more marketable to future employers as well as new grads approaching us to get their first job. This is…
Google Forwarding Number

Google Forwarding Numbers – Some Insights

Why aren’t Google Forwarding Numbers Showing in My Ad’s Call Extensions? We recently came across a situation where we set-up call extensions for our client with a Google-forwarding number. However, in testing to make sure it…

What Picasso Taught Me About Marketing

I found myself once again sucked in to Reddit this past weekend and came across this post “ELI5: Why is Picasso considered to be a great artist?” (for the Reddit novice, ELI5=Explain it to me Like…

How Much Does SEO Cost?

I get asked this question a lot. As if SEO is a uniform commodity. Yet no one walks into a shoe store and asks, “How much does a pair of shoes cost?” But, thanks the…

Embracing the Honeymoon Phase

I recently started working at Digital Caffeine as the Chief Search Caffeinator and have been enjoying the exciting “Honeymoon” phase. Among learning about the company, our clients, along with how certain advertising campaigns are set-up and…

Don’t Be A Hashtag Zombie

Sure everyone wants to be loved and popular online, but all too often the lowly hashtag suffers the brunt of this digital feeding frenzy. Not long ago, almost no one ever bothered with the hash…

A Logo Is Not a Branding Strategy

Small business owners wear a lot of hats. That’s why many of them figure, if you do one facet of their marketing for them—like paid search– you can do all the rest of it. For…