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Are you treating your leads like gold?

These are the Glengarry Glen Ross leads and to you they are gold. And you can’t have them. Image Credit: Glengarry Glen Ross How much do you care about the leads (requests from interested potential customers about your product/service) that ...

Top Red Flags to Look Out for When Choosing a Digital Agency

You’re starting a new business and you know you need digital marketing. But it’s all so overwhelming, confusing, and expensive. So when you find out about an agency that will take care of EVERYTHING-- social media, paid search, ratings, and a ...

When an agency says they guarantee their results, what does that mean?

You may think it means if they don’t deliver enough sales to pay for all their fees and media costs, you get your money back. And that makes total sense. However...The agency may think it means they guarantee they will ...

Why Is Your Business Bothering to Post on Social Media

Is your business posting on social media to get more business? As Dr. Phil would say, “How’s that working for ya?” BTW--I am talking about social media posts, not Social Media Advertising which is totally different. Also, I don’t count ...

Testing headlines is better than spending 400% more on media

To increase sales from your Google search campaigns by 400%, would you rather: Run the campaign 4 times longerQuadruple the media spend per weekWrite several different headlines and Calls to ActionWe have found that making simple tweaks to a headline (e.g ...

7 Biggest Mistakes Home Service Companies Make

Biggest Mistakes Online 1. Not checking out your website on an iPhone and an android phone.More than 60% of searches are done on mobile phones. Have you actually walked through the whole process of booking an appointment on your mobile ...

Yes, Virginia, Customers Still Use Their Phones to Call for Your Services

Form submissions are great, but sometimes you just want that phone ringing.In the past, the only option to create a click-to-call campaign in Facebook was to use a reach objective. While we have tested this campaign type extensively, we have ...