Google Places for Business … Google+ Local Pages … Google Maps … What are these services, what is the difference and do I need them? Business listings on Google started with Google Maps and Places. Later, with the introduction of Google+, they created Google+ Local so businesses could also set up a profile on the Google+ network.
In the marketing world, proofreading is a crucial skill. Whether you’re looking through a proposal, writing content for a site, or building an eBook, it’s important to proofread your work with a fine tooth comb. The problem, often when you need to proofread something you glance through it without reading the content, or read over it but miss simple errors. I know a lot of people that just look for the red underlined words that Word highlights for you. One advanced technique is to use a text to speech reader. Fortunately for Mac users, there is one built in.
Another link just came through my email to an interesting article about “Why Link Building Is Not the Future of SEO” followed shortly by an email from Website Magazine about a webinar that will teach you “3 Tactics for Creating SEO-Friendly Content”. As an digital marketer, or Chief Search Caffeinator, I am constantly surrounded by articles, blogs, magazines, webinars, newsletters, videos, tweets, Facebook posts, and more all talking about the magic behind SEO. I’m going to share a quick secret with you: SEO is all about Passion.
We were recently working with a client to clean up all of their tracking and conversion code. Part of that task involved taking all of the code which was placed directly on their site, and moving it inside of Google Tag Manager. (We love it when everything is all neat and tidy, and inside of Tag Manager). Their web development team was very helpful in taking the old code off and installing Tag Manager for us, from there it was rather easy to implement the new tags, set them up to fire properly, and everything was working just fine. Except for one thing, our client, and their web team, had just one question:
How cool is this “new-ish” feature in Google AdWords? We can now set-up mobile specific URLs within the same ad. So a single ad can direct desktop traffic to one URL, and that same ad, when displayed on smartphones, will send mobile traffic to a different, mobile-optimized URL.
The FBI just issued a warning about unmaintained WordPress websites being attacked and defaced by ISIS sympathizers. The focus is on older, unpatched versions of popular WordPress plugins such as RevSlider, GravityForms and others. This latest attack once again underscores the need to keep your website software updated and secured.
I’ll shoot straight with you – depending solely on automated machine-made website audits is cheap, dirty and unsatisfying. An automated website audit is the 99¢ drive-thru cheeseburger stuffed in a cheap paper bag, next to the salty fries that mysteriously never age. Why settle for this when you could have a nice, quality SEO steak dinner audit? Mmmm steak.
Is your site responsive or optimized for mobile? Starting April 21st, if the answer is no, you may see a severe drop-off in traffic from Google. According to a recent webmaster blog post, on that date you will see more mobile friendly websites and mobile applications in search results, leading one to believe if you site is not mobile friendly, it will drop.
For every website there eventually comes a time to redesign, move or remove pages. In order to retain visitors arriving at an old page it is important to redirect them to the new location. You might have heard of a 301 Redirect and 302 Redirect but what does it mean?
Unfortunately we are hearing this question more and more. Even if you don’t handle personal or financial data it doesn’t seem to matter; just about any website large or small could be vulnerable to attack. But why would someone bother to hack your humble little site? Some reasons might include: Enslave your website into an evil botnet. ** Use it as an email spam relay to advertise their human enhancement products, sketchy dating service, fast cash scam, etc. Use your website to further spread malware to other websites and computers. Maybe they just do it for kicks, giggles and bragging rights.