We were recently working with a client to clean up all of their tracking and conversion code. Part of that task involved taking all of the code which was placed directly on their site, and moving it inside of Google Tag Manager. (We love it when everything is all neat and tidy, and inside of Tag Manager). Their web development team was very helpful in taking the old code off and installing Tag Manager for us, from there it was rather easy to implement the new tags, set them up to fire properly, and everything was working just fine. Except for one thing, our client, and their web team, had just one question:
How cool is this “new-ish” feature in Google AdWords? We can now set-up mobile specific URLs within the same ad. So a single ad can direct desktop traffic to one URL, and that same ad, when displayed on smartphones, will send mobile traffic to a different, mobile-optimized URL.
The FBI just issued a warning about unmaintained WordPress websites being attacked and defaced by ISIS sympathizers. The focus is on older, unpatched versions of popular WordPress plugins such as RevSlider, GravityForms and others. This latest attack once again underscores the need to keep your website software updated and secured.
I’ll shoot straight with you – depending solely on automated machine-made website audits is cheap, dirty and unsatisfying. An automated website audit is the 99¢ drive-thru cheeseburger stuffed in a cheap paper bag, next to the salty fries that mysteriously never age. Why settle for this when you could have a nice, quality SEO steak dinner audit? Mmmm steak.
Is your site responsive or optimized for mobile? Starting April 21st, if the answer is no, you may see a severe drop-off in traffic from Google. According to a recent webmaster blog post, on that date you will see more mobile friendly websites and mobile applications in search results, leading one to believe if you site is not mobile friendly, it will drop.
For every website there eventually comes a time to redesign, move or remove pages. In order to retain visitors arriving at an old page it is important to redirect them to the new location. You might have heard of a 301 Redirect and 302 Redirect but what does it mean?
Unfortunately we are hearing this question more and more. Even if you don’t handle personal or financial data it doesn’t seem to matter; just about any website large or small could be vulnerable to attack. But why would someone bother to hack your humble little site? Some reasons might include: Enslave your website into an evil botnet. ** Use it as an email spam relay to advertise their human enhancement products, sketchy dating service, fast cash scam, etc. Use your website to further spread malware to other websites and computers. Maybe they just do it for kicks, giggles and bragging rights.
Below is a list of keyword terms that the vast majority of advertisers should add to their PPC accounts as negative keywords at the campaign level. Negative keywords stop your ad from showing up on particular searches. For instance, if you fix major appliances in the Boston area, and want to advertise on the term Refrigerator repair in Boston, you would not want to be found when someone searches for Refrigerator repair jobs in Boston. That’s most likely a person searching for a job. To stop your ad from showing on that term, you can ad jobs as a negative keyword match.
Google is sending out warning notifications to owners of websites that are not mobile-friendly. Already a feature of our SEO audit, testing for mobile compatibility is important because Google is checking – and if your website does not display well on a mobile device, Google will adjust mobile search rankings for your website appropriately. Bottom line – If your website is mobile-friendly, awesome! If not, your rankings in mobile search will suffer. Not good. What can you do?
Many college students approach us looking for advice on what they can do to make themselves more marketable to future employers as well as new grads approaching us to get their first job. This is the advice we give them, and in many instances we wish they had known when embarking on their college career. College is about learning and preparing for your future (as much as it is going to parties and enjoying yourself). When you graduate and you’re looking to land your first job, doing any of the below things to put on your resume will impress interviewers and help you stand out among the crowd.