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Set Separate URLs for Desktop and Mobile Traffic in AdWords

How cool is this “new-ish” feature in Google AdWords? We can now set-up mobile specific URLs within the same ad. So a single ad can direct desktop traffic to one URL, and that same ad, when displayed on smartphones, will send mobile traffic to a different, mobile-optimized URL.

Don’t Let ISIS Go Jihad On Your Website!

  The FBI just issued a warning about unmaintained WordPress websites being attacked and defaced by ISIS sympathizers.  The focus is on older, unpatched versions of popular WordPress plugins such as RevSlider, GravityForms and others. This latest attack once again underscores the need to keep your website software updated and secured.

Automated SEO Audits: The Good, The Bad And The Ugly

I’ll shoot straight with you – depending solely on automated machine-made website audits is cheap, dirty and unsatisfying. An automated website audit is the 99¢ drive-thru cheeseburger stuffed in a cheap paper bag, next to the salty fries that mysteriously never age. Why settle for this when you could have a nice, quality SEO steak dinner audit? Mmmm steak.

Your Site Better Be Mobile Friendly by 4/21/2015

Is your site responsive or optimized for mobile? Starting April 21st, if the answer is no, you may see a severe drop-off in traffic from Google. According to a recent webmaster blog post, on that date you will see more mobile friendly websites and mobile applications in search results, leading one to believe if you site is not mobile friendly, it will drop.

What’s The Difference Between 301 vs 302 Redirects?

For every website there eventually comes a time to redesign, move or remove pages.  In order to retain visitors arriving at an old page it is important to redirect them to the new location.  You might have heard of a 301 Redirect and 302 Redirect but what does it mean?

Why Did My Website Get Hacked?

Unfortunately we are hearing this question more and more.  Even if you don’t handle personal or financial data it doesn’t seem to matter; just about any website large or small could be vulnerable to attack.  But why would someone bother to hack your humble little site?  Some reasons might include: Enslave your website into an evil botnet. ** Use it as an email spam relay to advertise their human enhancement products, sketchy dating service, fast cash scam, etc. Use your website to further spread malware to other websites and computers. Maybe they just do it for kicks, giggles and bragging rights.

Universal Negative Keywords – Optimizing PPC Accounts

Below is a list of keyword terms that the vast majority of advertisers should add to their PPC accounts as negative keywords at the campaign level. Negative keywords stop your ad from showing up on particular searches. For instance, if you fix major appliances in the Boston area, and want to advertise on the term Refrigerator repair in Boston, you would not want to be found when someone searches for Refrigerator repair jobs in Boston. That’s most likely a person searching for a job. To stop your ad from showing on that term, you can ad jobs as a negative keyword match.

Received A Mobile Usability Issues Notification from Google Webmaster Tools?

Google is sending out warning notifications to owners of websites that are not mobile-friendly.  Already a feature of our SEO audit, testing for mobile compatibility is important because Google is checking – and if your website does not display well on a mobile device, Google will adjust mobile search rankings for your website appropriately. Bottom line – If your website is mobile-friendly, awesome!  If not, your rankings in mobile search will suffer.  Not good. What can you do?

Advice To College Students: How To Get A Job in Marketing

Many college students approach us looking for advice on what they can do to make themselves more marketable to future employers as well as new grads approaching us to get their first job. This is the advice we give them, and in many instances we wish they had known when embarking on their college career. College is about learning and preparing for your future (as much as it is going to parties and enjoying yourself). When you graduate and you’re looking to land your first job, doing any of the below things to put on your resume will impress interviewers and help you stand out among the crowd.

Google Forwarding Numbers – Some Insights

Why aren’t Google Forwarding Numbers Showing in My Ad’s Call Extensions? We recently came across a situation where we set-up call extensions for our client with a Google-forwarding number. However, in testing to make sure it was working, our call extension numbers were not showing up consistently. Here’s the Scenario: We have a client that we recently launched. As part of the launch we set-up call extensions in Google AdWords. They were set-up at the campaign level and we enabled the Google Forwarding number to track conversions from ads. The forwarding number allows Google to replace the client’s phone number in the ad extension of the ad with a Google provided number. When a searcher either performed a “Mobile Click-to-call” or saw our ad on a SERP and called it, we could see that conversion in AdWords. The call would be forwarded to the predetermined number that we had set-up in our call extension.