Google Now Allows Advertisers To Run Native Gmail Ads

Though it’s been beta testing this “new” feature since 2013, Google has finally allowed all of their AdWords advertisers to start advertising within Gmail. These new ad formats can be accessed via the Display Network,…

Google My Business = Google Places and Google+ Local

Google Places for Business … Google+ Local Pages … Google Maps … What are these services, what is the difference and do I need them? Business listings on Google started with Google Maps and Places. …

Pro Level Technique: Proofreading

In the marketing world, proofreading is a crucial skill. Whether you’re looking through a proposal, writing content for a site, or building an eBook, it’s important to proofread your work with a fine tooth comb.…

SEO is about Passion

Another link just came through my email to an interesting article about “Why Link Building Is Not the Future of SEO” followed shortly by an email from Website Magazine about a webinar that will teach…

Will Tags Inside of Tag Manager Fire For Users With JavaScript Disabled?

We were recently working with a client to clean up all of their tracking and conversion code. Part of that task involved taking all of the code which was placed directly on their site, and…

Set Separate URLs for Desktop and Mobile Traffic in AdWords

How cool is this “new-ish” feature in Google AdWords? We can now set-up mobile specific URLs within the same ad. So a single ad can direct desktop traffic to one URL, and that same ad,…

Don’t Let ISIS Go Jihad On Your Website!

  The FBI just issued a warning about unmaintained WordPress websites being attacked and defaced by ISIS sympathizers.  The focus is on older, unpatched versions of popular WordPress plugins such as RevSlider, GravityForms and others.…

Automated SEO Audits: The Good, The Bad And The Ugly

I’ll shoot straight with you – depending solely on automated machine-made website audits is cheap, dirty and unsatisfying. An automated website audit is the 99¢ drive-thru cheeseburger stuffed in a cheap paper bag, next to…

Your Site Better Be Mobile Friendly by 4/21/2015

Is your site responsive or optimized for mobile? Starting April 21st, if the answer is no, you may see a severe drop-off in traffic from Google. According to a recent webmaster blog post, on that date…

What’s The Difference Between 301 vs 302 Redirects?

For every website there eventually comes a time to redesign, move or remove pages.  In order to retain visitors arriving at an old page it is important to redirect them to the new location.  You…