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When we ask potential clients what’s the number one thing they want from their paid search campaigns they say: qualified leads. They want the phone to ring and contact form submissions that lead to sales.
Yet when we (nicely) ask them – how many leads do you currently get each month? How many from calls? How may from paid search? From your website? From your radio campaign? They typically have no idea. When asked why the tell us it’s too much of a pain to find the reports on those stats and when they do it’s almost impossible to read and figure out what’s going on.
We understand, you have a business to run so you don’t have time to bother with confusing spreadsheets. That’s why we offer the following:
We want you to learn what’s going on because that makes you a better partner and you can appreciate all the stuff we’re doing that much more.