PPC Case Study:
About the Client, Daily Word
Daily Word is subscription-based service that offers inspiration and practical teachings through daily prayer messages sent via email and mobile devices. They also have a higher tier package that sends out a printed publication on a bimonthly basis.
What they Were Looking For
Daily Word does extensive marketing, generally through direct response mail campaigns. They were interested in testing paid search as a possible avenue for acquiring new subscribers.
How Digital Caffeine Helped
Digital Caffeine created a series of campaigns in Google AdWords to test different keywords, landing pages, ads, and targeting criteria to find the right combination to provide the desired results.
After finding several winning combinations, we expanded the campaign first from Google to Bing, and then to Facebook.
After several months of testing and optimization, Digital Caffeine is helping Daily Word consistently gain new subscribers every month at 10-20% under their desired CPA.
We have a weekly meeting to present an easy-to-read report, and go over what has been working and what we look to improve upon in the coming weeks.
Digital Caffeine has performed so well with Daily Word’s existing paid search campaign that we are now expanding our partnership to include SEO services to several of their web properties.
The Digital Caffeine team is always looking at ways to improve our campaign results, and finding new opportunities for us to grow. Since the start of our campaign, we have significantly increased conversions and lowered acquisition costs. The team is a joy to work with.
Director of Interactive Communications
Unity World Headquarters