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www.ajmichaels.com

How We Helped Drop the Cost Per Lead by $70

About the Client, A.J. Michaels

A.J. Michaels is a Baltimore-based Heating, Plumbing, and HVAC service provider.

The Client’s Problems:

  • Felt they were paying too much per lead– well over $100
  • Did not own their own AdWords accounts– so lacked full transparency into what was going on
  • Hard to make changes because they did not own their accounts and agency was unresponsive
  • Very little testing
  • Could not track where all their calls were coming from

Digital Caffeine’s Solutions:

  • Optimized their landing pages so they were more compelling and loaded much faster
  • Because the campaign was so poorly set up AND the client did not own it, we created a new campaign from scratch, completely in the client’s name so they will always own it.
  • We installed a solution to track telephone calls from all sources.
  • We created a customized report that focused on what metrics the client cared about via The Buzz, available 24/7
  • We set up regular semi-monthly meetings to review results, go over insights, get feedback, and go over next steps

The Results:

  • The cost per lead dropped from over $100 to $30
  • Client owns all their accounts outright
  • They understand the whole search process much better and feel more comfortable asking questions and making suggestions.

The real difference between DC, the other firm and most firms I have seen is that I really, truly feel like they treat our budget as their own.

David Cease
Marketing Director
A.J. Michaels

Looking for results like this?  Contact us and let’s discuss what we can do for you.