Optimizing your site for organic (aka free) search sounds great. Free traffic, free customers, woohoo! But before you start throwing the digital confetti, it’s important to understand what SEO is and what it can (and cannot) do for you.
What SEO Is
SEO is optimizing your website so search engines can find, identify and rank your content favorably in a search results page. The process includes researching the best keywords you should concentrate on (keyword research) and editing your content to concentrate around those keywords.
Let’s say you have a dental practice. And that you would like your website to appear when a potential patient types in “Emergency Dentist near me.” If your site is well-optimized and established for “Emergency Dentist”, it is more likely to show up for nearby searchers. These search results are typically referred to as free, or organic.
The problem relying solely on SEO is that it can take months (or more) to see improvement in search rankings and there is never any guarantee you will show up at the top. If you’re looking for much faster and more definitive results you’re looking for paid search. This leads us to…
What SEO Is Not
Many people confuse SEO with paid search (sometimes called PPC for Pay Per Click). PPC is literally paying Google for your site to appear on the search results page. If you want to be guaranteed you will show up in the top results for your chosen keywords, PPC is what you want. Not SEO. That’s why we primarily focus on PPC–so we’re more than happy to help you with that.
Our SEO Services
For our paid search clients, we offer the following services:
- SEO/Usability Audit: We perform will do a thorough check to make sure the site is search engine friendly and user-friendly. Our audit identifies problem areas that may hinder performance in search, and includes recommendations for improvement. If you’re thinking of redesigning your site, this audit can be quite helpful for the redesign.
- Local Listings and Ratings Check: Do you have a Google My Business page? Is it optimized? How are your ratings on Google? Yelp? Facebook (if you have a business page)? All of these affect your organic and paid leads.
- Tips and Best Practices: We will give you the tools and advice on how to continually optimize your website.
We find many business owners/marketing directors have not gone through the whole process of buying something or signing up for more information on their own websites, and are surprised when they find out how difficult it can be. That’s why we always audit sites before driving paid traffic to them to make sure your potential customers have a great experience and you aren’t wasting your money.