Congratulations! Your $125,000 spent on seven campaigns across TV, trade shows, paid search, print and direct mail resulted in 18,000 inbound calls! Great job. We’re proud of you.
But before we crack the champagne, let’s analyze those results:
- Which channels were most effective?
- Which ones should you double-down on next time?
- Which should you cut back on?
- Which should you eliminate?
Yeah, exactly. It’s always been a thorny challenge to track the source of inbound calls. How can you know what’s working and what isn’t? For years, companies have had to manually create a unique phone number for each channel in order to get this critically important information. This is slow and expensive–and, happily, outdated.
That’s why we use Call Tracking Metrics on all our campaigns. It creates and inserts a unique and dynamically-created phone number for each channel in your campaign. This virtual phone number automatically forwards to any number you choose. From slow, manual and expensive to automatic, fast and cost-effective.