Pretty much everyone knows what Facebook is. It’s an online social networking site full of family, friends, photos, messages, and the “Like” button. And yes, even cat videos. At last count, over 1.8 billion people use Facebook each month. The potential audience is huge!
Facebook advertising allows you to place ads in the news feed and right side column on Facebook pages, appearing on most devices including desktop, laptop, tablet and phone. You can target your audience based on location, demographics, and their behavior (interests). There are additional options available such as getting someone to fill out a form, sign up for a newsletter, request a quotation, or you can drive traffic directly to your purchase page.
What About Promoted Posts?
Promoted Posts are regular posts that you’ve paid Facebook to show more often to your audience. It lacks the power to target your audience by interest, location and demographics, and the ability to attract new people to sign up, join or make a purchase.
Having an experienced partner like Digital Caffeine can save you time, improve your success and return on your advertising dollars. Contact us today to discuss your marketing goals.