When you own or run a business, no matter the industry, there are several obvious “do’s.

You set up a LinkedIn page, right? It’s free and provides a plethora of benefits.

Lately, I’ve seen LOTS of businesses with NO OFFICIAL LINKEDIN PAGE!

This is as crazy as not setting up accounting or email. The Sales and LinkedIn Study found that 84% of users generated several business opportunities from LinkedIn.

If you don’t currently have an official LinkedIn Business Page, here’s why you should:

• It showcases to the world that you are a legitimate business. This helps with creating business partnerships, finding clients, and recruiting promising employment prospects.
• It adds valuable SEO content for search engines by putting your links and company information out to the world on a trusted, high-ranking Google-approved website.
• It gives your employees a way to link to their workplace, furthering your reach as a business and their ability to connect with co-workers. Plus, it puts your logo next to their profile, furthering your brand awareness and consistency.
• LinkedIn advertising is the best place for targeting customers with specific job titles and industries, an opportunity you can’t take advantage of without a company page.
• It’s a FREE resource.

Unlike your accounting, website or even email addresses, a LinkedIn business page is completely free and extremely beneficial, making it an obvious decision to have one.