There are a million different ways to get traffic and customers for your business from Google. There’s search ads, shopping ads, YouTube ads, Local Services ads and so much more. Depending on your specific business goals, some of their products ... Read More >
I used to feel sorry for branding marketers. They do all this beautiful work yet there’s no way to definitively prove it leads to any conversions. (Note-- we are calling leads and sales conversions.) Meanwhile, in my digital wheelhouse, I ... Read More >
Google is sending out notices to owners of websites that do not have secure (HTTPS) pages set up, or security is only partially set up. This is part of Google's push for a more secure web. As previously forewarned by ... Read More >
When you set-up paid search campaigns with Google, Bing, and others, there's a section during the set-up process which asks you how you want to run your ads. For Google, you're given the choice between four options: ... Read More >
Let’s say you have a company selling Widgets, and it’s called “George’s Widgets”. Should you advertise when someone does a search for George’s Widgets as you already show up in the top spot organically for that search, in fact, you ... Read More >
You may have heard the news, Google has made another change to their Search Results Page (SERP) and this one is a large one. Considering how basic the pages are, it seems tough to make waves, but they have ... Read More >
There's a "test" feature that Google is currently running in AdWords which automatically shows text ads in your display campaigns as image ads. I recently encountered this while on a webpage where I saw a really ugly image ad and ... Read More >