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7 Biggest Phone Fails You Don’t Think You’re Making But You Are

Did you know that the telephone can be used to actually have a conversation with real people? Even customers who really want your services? Apparently, one of our clients forgot. Via our paid search campaigns, we had been driving a ...
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Susan Kim / Digital Marketing

Dude, Where’s Your LinkedIn Business Page?

When you own or run a business, no matter the industry, there are several obvious “do’s. You set up a LinkedIn page, right? It’s free and provides a plethora of benefits. Lately, I’ve seen LOTS of businesses with NO OFFICIAL ...
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Susan Kim / Digital Marketing, LinkedIn

Facebook Lead Forms vs Landing Pages

If you’re advertising on Facebook, you’re paying every time someone clicks on your ads. So it’s important that they land on a page that is going to make them convert (e.g. buy something, make an appointment, give you their contact ...
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Susan Kim / Digital Marketing, facebook ads

The California Consumer Protection Act (CCPA): What Is It and Will It Affect Your Facebook and Google Campaigns

Have you heard of the CCPA or the California Consumer Privacy Act, but clueless what it ACTUALLY is? Here’s the Easy to Understand Version of what it is and then the slightly more detailed version on How It Will Affect ...
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Susan Kim / Digital Marketing

Secure Your Site Already

The best time to make your site secure was 10 years ago when Google first recommended it. The second best time is today. Despite Google increasing the penalties for sites that aren’t secure, many small businesses still haven’t secured theirs. Including ...
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Susan Kim / Search Optimization

The best way to make your Zoom meetings more effective: Stop having them.

What your staff is really thinking about during a zoom meeting. You know who loves meetings? People that don’t actually do any work. Showing up at a meeting offers them the cover of looking like they are actually doing something ...
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Susan Kim / Digital Marketing, Tools You Can Use

The Internet Is On Sale

Like gas, digital advertising is crazy cheap now. Unfortunately, it doesn’t freeze well. While toilet paper, hand sanitizer and N95 masks are almost impossible to find and in some cases are selling for 10x their original price, there are other ...
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Susan Kim / Digital Marketing, Paid Search