Latest News

Europe is big into protecting the privacy of users who enter their information online (like filling out a form for an appointment, a credit card application, or even signing up for a newsletter).  They continually make the laws stronger to ...
Read More >

We understand it can be a pain to keeping track of your ratings and reviews.  And who wants to deal with some deranged customer that could be some disgruntled ex-employee causing trouble., eh-- it can be easier to just to ...
Read More >

When we set-up, maintain and optimize search and display campaigns for our clients, there is one metric that we focus on:  Cost Per Lead. Everything else, your click-through rate, quality score, impressions, clicks, pretty much every other metric in our report ...
Read More >

While paid search doesn't work for all businesses, it's particularly good for home services because there's always something wrong in people's homes and they need help, ASAP. So if you own a business that services homeowners, here's why you need ...
Read More >

When we ask business owners what is the their lifetime value of their average customer, here's what we usually hear: Business Owner (BO): Oh, I think we have that number somewhere. Digital Caffeine (DC): Do you know what ballpark it’s ...
Read More >

I used to feel sorry for branding marketers. They do all this beautiful work yet there’s no way to definitively prove it leads to any conversions. (Note-- we are calling leads and sales conversions.) Meanwhile, in my digital wheelhouse, I ...
Read More >