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It’s 2021, Where’s Your LinkedIn Business Page?

When you own or run a business, no matter the industry, there are several obvious “do’s.” You set up your accounting, or else no one will get paid.  You have a website and email addresses.  These items are crucial to conducting business. You ...
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/ Digital Marketing, LinkedIn

You don’t answer your phone so why do you think your customers will?

When you see an unknown number calling in, what do you do? Let it go to voicemail and check it later Let it go to voicemail and check it never Keep your voicemail box maxed out so no one can ...
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/ Digital Marketing

It’s 2020, Do You Know Where Your Social Media Logins Are?

It seemed like a great idea at the time. You didn’t understand how to set up social media for your company and that over-enthusiastic summer intern volunteered to take care of it all. Who knows if any of it actually ...
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/ Digital Marketing

How Much Are Your Leads Worth?

Photo credit: Know Your Meme These are the new leads. These are the Glengarry Glen Ross leads. And to you, they’re gold. And you don’t get them. - Blake (Alec Baldwin), Glengarry Glen Ross. Those famous leads were so valuable, ...
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/ Digital Marketing, Leads

3 Key Reasons You Need to Own Your PPC Accounts

Don't get stuck with your agency because they own your ad accounts. It seemed like a good idea at the time. Let the agency take care of setting up the credentials and apply their credit card for all the digital ...
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/ Digital Marketing

7 Reasons No One is Filling Out Your Lead Form

You spent so much time figuring out exactly what information you needed from potential customers. You spent a ton of money on ad campaigns making sure they saw the form.  And you really need a lot of those potential customers ...
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/ Digital Marketing, Landing Pages, lead forms, Leads

The 5 Biggest Mobile Landing Page Fails

Over 60% of search is now done on the phone. So, you would think with all that money being spent on ads that spending a few minutes reviewing the landing page (the page the ad clicks to) wouldn’t be asking ...
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/ Digital Marketing, Paid Search

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