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7 Biggest Phone Fails You Don’t Think You’re Making But You Are

Did you know that the telephone can be used to actually have a conversation with real people? Even customers who really want your services? Apparently, one of our clients forgot. Via our paid search campaigns, we had been driving a ...
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How Much Does SEO Cost?

I get asked this question a lot. As if SEO is a uniform commodity. Yet no one walks into a shoe store and asks, “How much does a pair of shoes cost?” But, thanks the internet, people are impatient for ...
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Embracing the Honeymoon Phase

I recently started working at Digital Caffeine as the Chief Search Caffeinator and have been enjoying the exciting “Honeymoon” phase. Among learning about the company, our clients, along with how certain advertising campaigns are set-up and run, I’ve had the pleasure ...
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Don’t Be A Hashtag Zombie

Sure everyone wants to be loved and popular online, but all too often the lowly hashtag suffers the brunt of this digital feeding frenzy. Not long ago, almost no one ever bothered with the hash key except for code monkeys ...
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A Logo Is Not a Branding Strategy

Small business owners wear a lot of hats. That’s why many of them figure, if you do one facet of their marketing for them—like paid search-- you can do all the rest of it. For free. As a firm that ...
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8 SEO Tips For YouTube

So you made a great, engaging video and proudly uploaded to YouTube.  You think your video is awesome but it's not getting many views and you're not sure what to do.  Here are some pointers to guide you on your ...
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My LinkedIn Products Page is Going Away! Do I Need Showcase?

OK, yes it’s true.  Your LinkedIn Services/Products page is going away April 14th.   But you were barely giving it any love and attention anyway, so why panic now that it’s leaving? Don’t worry, take a deep breath.  Take a sip ...
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