At Digital Caffeine we receive near-daily inquiries from concerned business leaders, web designers and fellow search marketing strategists. It seems some folks have been led to believe the latest Google update apocalypse has stripped away keyword data and this has somehow ruined their search optimization. In fact certain attention-seeking journalists relate this update as The Death of SEO. Well we are throwing down the gauntlet to set the record straight. So grab your favorite caffeinated beverage and continue reading to learn why:
Would you rather spend 300% more on your Adwords budget or change the picture on your landing page to get the same number of conversions?