My LinkedIn Products Page is Going Away! Do I Need Showcase?

OK, yes it’s true.  Your LinkedIn Services/Products page is going away April 14th.   But you were barely giving it any love and attention anyway, so why panic now that it’s leaving? Don’t worry, take a deep breath.  Take a sip your favorite caffeinated beverage. And then take a few minutes to learn what to do:

The Neglected Website Is Soon Forgotten

You invested in a beautiful website, integrating solid search engine optimization and great quality, original page content.  Your search rankings were great for a while and brought in lots of visitors.  But competitors moved in and stole your rankings.  How?

SEO Snake Oil and Squirrel Tail Nuggets

Hey, have you heard this one yet? “GUARANTEED Top Keyword Placement in the largest Search Engines” It’s a claim very similar to that of the snake oil salesmen who would sell elixirs guaranteed to cure everything from baldness to arthritis.  You discover it’s completely bogus once you look into what it really does.  And yet for all the solid, established information about true search engine optimization and effective digital marketing practices, people still fall for the cheesy one-liner and the slick marketer promising “guaranteed” top search rankings.  Let it be known: no one can guarantee meaningful top rankings any more than winning lottery numbers.  And don’t buy their magical SEO tool either.

Don’t Believe The Hype: SEO Is Here To Stay

At Digital Caffeine we receive near-daily inquiries from concerned business leaders, web designers and fellow search marketing strategists.  It seems some folks have been led to believe the latest Google update apocalypse has stripped away keyword data and this has somehow ruined their search optimization.  In fact certain attention-seeking journalists relate this update as The Death of SEO.  Well we are throwing down the gauntlet to set the record straight.  So grab your favorite caffeinated beverage and continue reading to learn why:

5 Top Reasons You Need a LinkedIn Company Page Now

I know what you’re thinking- ohmygosh – not ANOTHER social media thing I have to do.  Facebook, Twitter, Google+ … and now I need to manage a LinkedIn Page for my company? I just don’t have the time. Here’s the deal.  If you really are pressed for time, de-prioritize all the other social media.  It’s probably not doing you that much good anyway.  And put all that saved time into creating a LinkedIn Company Page.  Because when it comes to social media, LinkedIn drives the majority (64%) of high-quality, qualified visitors to corporate websites.  Way more than all the other social media combined.

Why Social Media Is Not Field of Dreams

Social media is like teen sex. Everyone wants to do it. No one actually knows how. When finally done, there is surprise it’s not better. -Avinash Kaushik There are over 7,938,235 articles on social media. And none captures it better than the above quote. I know, I know, social media is a key part of marketing, you have to connect with your customers, everyone else is doing it. And yet– there’s a lot of anticipointment about it. I blame Kevin Costner and his ridiculous movie, Field of Dreams. 

A Landing Page Picture Is Worth a Thousand Conversions

Would you rather spend 300% more on your Adwords budget or change the picture on your landing page to get the same number of conversions?