Latest News

Secure Your Site Already

The best time to make your site secure was 10 years ago when Google first recommended it. The second best time is today. Despite Google increasing the penalties for sites that aren’t secure, many small businesses still haven’t secured theirs. Including ...
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3 Key Reasons You Need to Own Your PPC Accounts

Don't get stuck with your agency because they own your ad accounts. It seemed like a good idea at the time. Let the agency take care of setting up the credentials and apply their credit card for all the digital ...
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7 Reasons No One is Filling Out Your Lead Form

You spent so much time figuring out exactly what information you needed from potential customers. You spent a ton of money on ad campaigns making sure they saw the form.  And you really need a lot of those potential customers ...
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The 5 Biggest Mobile Landing Page Fails

Over 60% of search is now done on the phone. So, you would think with all that money being spent on ads that spending a few minutes reviewing the landing page (the page the ad clicks to) wouldn’t be asking ...
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The Cliff Notes Version of the GDPR and How It Can Affect You

Europe is big into protecting the privacy of users who enter their information online (like filling out a form for an appointment, a credit card application, or even signing up for a newsletter).  They continually make the laws stronger to ...
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7 Ways to Improve Your Ratings

We understand it can be a pain to keeping track of your ratings and reviews.  And who wants to deal with some deranged customer that could be some disgruntled ex-employee causing trouble., eh-- it can be easier to just to ...
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What Is a Lead?

When we set-up, maintain and optimize search and display campaigns for our clients, there is one metric that we focus on:  Cost Per Lead. Everything else, your click-through rate, quality score, impressions, clicks, pretty much every other metric in our report ...
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