Susan M Kim

Why Social Media Is Not Field of Dreams

Social media is like teen sex. Everyone wants to do it. No one actually knows how. When finally done, there is surprise it’s not better. -Avinash Kaushik There are over 7,938,235 articles on social media. And none captures it better than the above quote. I know, I know, social media is a key part of marketing, you have to connect with your customers, everyone else is doing it. And yet– there’s a lot of anticipointment about it. I blame Kevin Costner and his ridiculous movie, Field of Dreams. 

A Landing Page Picture Is Worth a Thousand Conversions

Would you rather spend 300% more on your Adwords budget or change the picture on your landing page to get the same number of conversions?